I'm the former marketing communications manager for medical SaaS firm, RevenueWell, and a published author. I've written hundreds of health articles (including bylines with the American Hospital Association), and have ghostwritten dozens of marketing articles for executives in the Fortune 200 and the private sector. I've also served as copyeditor for the Simon & Schuster book, "Trump's America" written by founding editor of The Onion, Scott Dikkers. You may have also seen my credited work as the archival film researcher for the History Channel film, "Vietnam in HD." I like to keep life interesting! How can I help you?!
Reported directly to the founding-partner team. As owner of all doctor-facing and patient-facing digital content, I was responsible for researching, curating and writing a wild array of content. I also served as social media community manager for our firm and our 5,000 dental practice clients.
✓ Content Creation: Authored, planned and project managed all medical content for patient communications portal ( -- over 474 medical health and wellness articles
since 2013. Wrote all clinical communication. Managed a team of freelance writers and graphics folks. Toward the end of my tenure, I helped introduce CoSchedule to aid in editorial planning and execution.
✓ Copywriting: Researched and wrote all content for our digital direct mail product campaigns that live within the SaaS portal.
✓ Sales Enablement and Lead Generation: Worked in tandem with VP of Sales and SDR Director to create lead generation and sales automation emails for email marketing campaigns. Demand generation and lead generation tools included Salesforce, Salesforce Engage, Pardot, and SalesLoft.
✓ Social Media: Curated and drafted all original social media content for B2B, and B2C health markets on Twitter, Facebook, and LinkedIn. Effectively acted as social media manager for thousands of doctors across the nation -- millions of patients.
✓ Multimedia: Scripted, voiced and edited product explainer videos and tutorials for medical office personnel. Also, functioned as technical writer for technical documentation in support of these efforts.
✓ Set content taxonomies for all digital communication.
✓ Created and maintained editorial and production calendars for all outbound and internal content. Created editorial style guide.
✓ Initiated and shepherded the effort to secure a spot in Crain's Chicago Business 2017 Best Places to Work List - finalists!
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From comedy writer, public speaker, and founding editor of The Onion Scott Dikkers comes this laugh-out-loud hilarious guide to surviving and thriving under Donald Trump’s presidency.With satirical graphics, pictorials, news columns, and bulletins that are screamingly funny to everyone regardless of political persuasion, this is the ultimate handbook to the forty-fifth President of the United ... read more
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