Laura Patterson
Solving Your Most Difficult Problems Needed to Drive Growth, Create Value, and Improve Performance
Laura Patterson
@laurapatterson5917 - Author
Laura Patterson
@laurapatterson5917 - Author
Laura Patterson is the author of three previous business books and known for her practical, no-nonsense approach to proving and improving the value of... more
Laura's books
Live on Discovery
Fast-Track Your Business
Marketing Performance Management pioneer and expert Laura Patterson takes a new approach to business marketing in Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. The new book helps readers apply the proven Circle of Traction framework used in the VisionEdge Mark...
About me
Laura Patterson is the author of three previous business books and known for her practical, no-nonsense approach to proving and improving the value of Marketing. Today she is at the helm of VisionEdge Marketing, recognized as one of the pioneers in the Marketing Performance Management discipline.
'%20fill='%23000000'%3e%3cg%20id='facebook'%20transform='translate(176.000000,%20176.000000)'%3e%3cpath%20d='M15.1169849,16.0001242%20C15.6045895,16.0001242%2016,15.6047137%2016,15.1169849%20L16,0.883077174%20C16,0.395286302%2015.6046516,0%2015.1169849,0%20L0.883077174,0%20C0.395286302,0%200,0.395286302%200,0.883077174%20L0,15.1169849%20C0,15.6046516%200.395224219,16.0001242%200.883077174,16.0001242%20L15.1169849,16.0001242%20L15.1169849,16.0001242%20Z%20M10.9850811,16.0001242%20L10.9850811,9.83468787%20L13.0545174,9.83468787%20L13.3643861,7.43190795%20L10.9850811,7.43190795%20L10.9850811,5.89788478%20C10.9850811,5.20222455%2011.1782548,4.72815506%2012.1758147,4.72815506%20L13.4481544,4.72759907%20L13.4481544,2.57853343%20C13.2281081,2.54925158%2012.472834,2.48383073%2011.5941313,2.48383073%20C9.75969112,2.48383073%208.50378378,3.60358363%208.50378378,5.6599234%20L8.50378378,7.43190795%20L6.42903475,7.43190795%20L6.42903475,9.83468787%20L8.50378378,9.83468787%20L8.50378378,16.0001242%20L10.9850811,16.0001242%20L10.9850811,16.0001242%20Z'%20id='icon'%20style='fill:%20rgb(255,%20255,%20255);'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e){kind=small}
%20-%20http://www.bohemiancoding.com/sketch%20--%3e%3ctitle%3egoogle%20logo%3c/title%3e%3cdesc%3eCreated%20with%20Sketch.%3c/desc%3e%3cg%20id='🔓-Sign-up-/-Log-in'%20stroke='none'%20stroke-width='1'%20fill='none'%20fill-rule='evenodd'%3e%3cg%20id='Sign-up'%20transform='translate(-597.000000,%20-186.000000)'%3e%3cg%20id='google-logo'%20transform='translate(597.000000,%20186.000000)'%3e%3cpath%20d='M1.36199975,18.7602168%20C0.489400966,17.0264668%20-2.84217094e-14,15.0717981%20-2.84217094e-14,13%20C-2.84217094e-14,10.9282019%200.489400966,8.97353317%201.36199975,7.23978324%20L5.83600955,10.583328%20C5.58019074,11.3426754%205.44186047,12.1550221%205.44186047,13%20C5.44186047,13.8449779%205.58019074,14.6573246%205.83600955,15.416672%20L1.36199975,18.7602168%20Z'%20id='Combined-Shape'%20fill='%23EBB000'%3e%3c/path%3e%3cpath%20d='M1.36199975,7.23978324%20C3.52572192,2.9407248%208.04556084,0%2013.3023256,0%20C16.6883721,0%2019.7116279,1.24090909%2022.0697674,3.25%20L18.2,7.03181818%20C16.8697674,5.96818182%2015.1767442,5.31818182%2013.3023256,5.31818182%20C9.81346575,5.31818182%206.86826318,7.51928768%205.83600955,10.583328%20L1.36199975,7.23978324%20Z'%20id='Combined-Shape'%20fill='%23DD3D29'%3e%3c/path%3e%3cpath%20d='M1.36019947,18.7566384%20L5.83238528,15.4058871%20C6.86135513,18.475546%209.8093737,20.6818182%2013.3023256,20.6818182%20C16.9906977,20.6818182%2019.772093,18.85%2020.4372093,15.6590909%20L13.3023256,15.6590909%20L13.3023256,10.6363636%20L25.6976744,10.6363636%20C25.8790698,11.4045455%2026,12.2318182%2026,13%20C26,21.2727273%2019.9534884,26%2013.3023256,26%20C8.04410247,26%203.52321412,23.0576433%201.36019947,18.7566384%20Z'%20id='Combined-Shape'%20fill='%232B9D4B'%3e%3c/path%3e%3cpath%20d='M21.9726923,22.7623303%20L17.7252923,19.5487548%20C19.1140559,18.6922251%2020.0803097,17.371324%2020.4372093,15.6590909%20L13.3023256,15.6590909%20L13.3023256,10.6363636%20L25.6976744,10.6363636%20C25.8790698,11.4045455%2026,12.2318182%2026,13%20C26,17.2371012%2024.4138467,20.5441398%2021.9726923,22.7623303%20Z'%20id='Combined-Shape'%20fill='%233879E7'%3e%3c/path%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e){kind=small}