Have you ever felt unnoticed?
In the world of business, this is one of the worse things that can happen to it. No matter how hard you work. No matter how good your product or service is, your business will fail if no one knows about it.
This book is designed to help you get noticed.
Part Fable. Part Instructional Manual. This provides the reader insights into how to influence others to invest in your ideas, products, or services. In the first section of the book, Johnny, our hero, has one last chance to get people to notice his product; otherwise, he will have to go back to working 9 to 5 grind. He struggles at first until he meets a mysterious baker who shows him the truth about selling.
The second section of the book is an instructional manual on how to influence others to invest in your ideas, products, or services. Each chapter is designed to move you through the six stages of selling and the questions the reader needs to ask yourself to be successful.
Designed to guide entrepreneurs, small business owners, and organizational leaders to achieve marketing success.
Have you ever felt unnoticed?
In the world of business, this is one of the worse things that can happen to it. No matter how hard you work. No matter how good your product or service is, your business will fail if no one knows about it.
This book is designed to help you get noticed.
Part Fable. Part Instructional Manual. This provides the reader insights into how to influence others to invest in your ideas, products, or services. In the first section of the book, Johnny, our hero, has one last chance to get people to notice his product; otherwise, he will have to go back to working 9 to 5 grind. He struggles at first until he meets a mysterious baker who shows him the truth about selling.
The second section of the book is an instructional manual on how to influence others to invest in your ideas, products, or services. Each chapter is designed to move you through the six stages of selling and the questions the reader needs to ask yourself to be successful.
Designed to guide entrepreneurs, small business owners, and organizational leaders to achieve marketing success.
Johnny opened the door to the largest market he had ever seen. Like an ancient Egyptian market, the great hall stretched out before him with hundreds and hundreds of vendor booths of all shapes and sizes. Salespeople, technicians, artists, and their helpers darted from one stall to the next, preparing for the opening day of The Small Business International Market, less than forty-eight hours away.
The Small Business International Market seemed to be the best conference to sell Johnnyâs product. He had researched and learned it was ten-days long, and hundreds of thousands of small business owners, general managers, executives, and human resources professionals would be there.
As Johnny stepped inside, a cacophony noise from all the activity reached Johnnyâs ears.
âVendor number?â a distant voice asked.
âHuh?â
âYour vendor number, so I can tell you where to set up.â
Johnny looked at the lady holding a clipboard as if she were speaking a language he hadnât learned. He had worked very hard to bring his product to this particular market because of its history of turning new vendors into millionaires. If everything went well, his life would change for the better.
But he wasnât off to the best start, because he was twelve hours late.
Johnny told the lady with the clipboard his vendor number. She quickly spat out a section and booth number for him to set up within.
âEverything you requested and shipped will be there. If not, look for one of the vendor ambassadors in the blue shirts, and they will help you.â
âWhatâs your vendor number?â The clipboard lady had quickly turned to those queued up behind Johnny.
Johnny navigated the aisle looking for his section. Hundreds of people scurried back and forth, as if he had just entered an antsâ nest. Some were carrying ladders, pushing carts, or standing still and holding coffee. Others pointed and yelled.
The booths ranged from corporate professional to mom-and-pop chic. As Johnny walked through the chaos of late-day set-up, he wondered if both his stall and product would stand out. He had spent a good portion of his savings to be there; and if it didnât work⌠Well, he didnât want to think about that.
This dream had all started two years ago when he had an idea that would revolutionize his field. He had developed the prototype in his home office and then started to show it to a select group of individuals to see what they thought. All of them had said it was a game-changer.
For most of his adult life, Johnny had led teams in various industries. And no matter where he worked, employee performance management was always a challenge. In some cases, his colleagues did not know the first thing about employment management. In some cases, a company had inconsistency in how an employeeâs performance was managed, or its managers struggled to find time to converse with their teams about performance.
Johnny realized that if he created a systematic approach to employee performance management that catered to struggling middle managers and human resource professionals, business performance would improve exponentially. After a night of star watching, he named it the True Star Performance Management System⢠(TSPMS).  Â
After twenty years, Johnny then decided to leave the corporate life behind and chase the entrepreneur's dream. He quickly copyrighted and trademarked TSPMS to protect his idea and start fleshing out his model so he could show it to the world. He had been excited that this product would change his lifeâand the lives of others.
But the road had not been easy.
At first, he had some interest from his contacts, including human resource leaders, corporate executives, and small business owners. They knew him, trusted him, and liked what he had to offer. They were excited about TSPMS and how it would improve their employeesâ performance. After showing the product to these leaders, Johnny quickly got numerous orders and was excited to launch his software in multiple organizations around the country. Yet, just as quickly, this excitement faltered, as demand for TSPMS dried up.
Was this the end of his dream or would he find the truth to selling his product in the crowded marketplace?
In The Truth About Selling: How to Influence Others to Invest in Your Ideas, Products and Services the secrets to selling your ideas are revealed! If you are interested in getting your books, products, services, or ideas sold, then this book is for you!
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In the first section of this book, the author describes how Johnny, an entrepreneur, learns to sells his product at the Small Business International Market. By utilizing good story-telling techniques, the writer shows how to apply these very same marketing techniques. Then, he describes the essence and scientific research that supports it.
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The second section is a how-to guide on how to persuade others to invest in your ideas, products, or services. Each chapter is organized to guide you through the six stages of selling as well as the questions you must ask yourself. You must read this section to gain the knowledge necessary to close any deal!
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The third section describes how to build the skills necessary to market your products. Along with some of the pitfalls entrepreneurs often make, the author describes how to make your product sell with tools that are available to all of us.
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Unlike most textbooks, this book does not spend time discussing keywords, instead, the author focuses on the techniques that were used and how to apply them.
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I am particularly impressed with the author's use of storytelling to communicate his ideas. But this author is not speaking in the abstract. He has worked as a sales guru and then as a manager for a large sales department, where his operating budget continued to grow with each year.
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I would encourage any person who has a product to sell, to get a copy of this book. These tools are good for newly published authors, who may not be aware of some of the marketing tools available to them. But it is not only for authors but also for entrepreneurs of every kind. If your product or idea is worth selling, then it is worth marketing well! Pick up a copy of this book at your local bookstore!