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Network Marketing Reboot

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Network marketing opens up new earning potential; do the research, study consumer trends and work hard, and you'll be well on your way.

Synopsis

Smart solopreneurs look to spend more time with family, do the things they love and enjoy, and earn enough money to sustain themselves.

Consumer behavior has changed over time. By joining a network marketing, or direct sales company, you can create long-term and sustainable income and have the freedom to decide when, and where to work. Your income becomes a reflection of your effort, discipline, and skill level.

This book is written to help you understand how the shift in customer behavior is an advantage for any savvy marketer by discussing:

- An opportunity for the average person to leverage converging business models for residual income
- Consumer connectedness and how these business models capitalize on this concept
- How the explosion of the subscription-service business model represents an opportunity to build residual income
- How opportunities are abounding in products people have to buy each and every month)
- How you can evaluate a company, to find the right fit for you
-How you can take advantage of the trends to build your business. If you are interested in building a sustainable business through ethical, proven, marketing concepts, then grab a copy of Network Marketing Re-boot.

Thinking of starting a network marketing business? The first step towards realising a solopreneur dream is to understand that consumer behaviour has changed.


Consumers connect with each other. If you understand how, and are able to identify new trends, then you will find the business model that suits you. The best way to learn about network marketing is from someone with 25 years of experience. And this is where you’ll be able to mine lots of useful information from this book.


The world as we know it has changed‚ÄĒnot least by the Covid-19 pandemic. People don‚Äôt shop the way they did in the past. A greater reliance on technology illustrates the shift in the way consumers behave. Online shopping is the new normal. Shoppers have greater control than ever before. Consumers use social media to find and review products before they spend their money. They focus on their health and make lifestyle choices intent on prevention of chronic diseases. They consider the environment in the creation and sale of products.


These factors shape how we shop. Consumers buy a lot of products on a monthly basis. This opens up plenty of opportunities for network marketers. Subscription models have exploded onto the marketing landscape. These factors open up new possibilities.


This book is a boon for those who dream of earning enough money to support their families. It comes in handy for those who yearn for more time and the opportunity to do the things they love. It lays out the most recent consumer trends. There is no sugar-coating of the required discipline and hard work required. You’ll find two handy workbooks at the end to test a company and how to find the right fit before you dive in.


The book goes into a lot of detail to emphasize these points. Yet what it lacks, are anecdotes from the author’s wealth of experience. Illustrations of her success, mistakes to avoid, or tips on how to overcome possible challenges would have been helpful.


Bottom line: network marketing puts a long-term and sustainable income within everyone’s reach. It does need research before you start. You must also have perseverance and savvy skill to build your business. So, if you’re looking for ethical and proven marketing techniques, then this book will be worth your time.

Reviewed by

I am a content creator by day and an avid reader by night. Growing up, I'd often read three books in a day, sometimes by candlelight. My taste in reading is ecletic ‚Äď ranging from inspirational, Christian, self-help and romance. As an indie writer I like to support other writers.

Synopsis

Smart solopreneurs look to spend more time with family, do the things they love and enjoy, and earn enough money to sustain themselves.

Consumer behavior has changed over time. By joining a network marketing, or direct sales company, you can create long-term and sustainable income and have the freedom to decide when, and where to work. Your income becomes a reflection of your effort, discipline, and skill level.

This book is written to help you understand how the shift in customer behavior is an advantage for any savvy marketer by discussing:

- An opportunity for the average person to leverage converging business models for residual income
- Consumer connectedness and how these business models capitalize on this concept
- How the explosion of the subscription-service business model represents an opportunity to build residual income
- How opportunities are abounding in products people have to buy each and every month)
- How you can evaluate a company, to find the right fit for you
-How you can take advantage of the trends to build your business. If you are interested in building a sustainable business through ethical, proven, marketing concepts, then grab a copy of Network Marketing Re-boot.

Reliance On Tech


‚ÄúWE¬†¬†often hear people talk about the concept of 'uberization', where a new¬†technology¬†completely¬†turns¬†an¬†industry¬†on¬†its¬†head¬†and¬†forces¬†us¬†to rethink¬†the¬†way¬†things¬†have¬†always¬†been¬†done.¬†No¬†industry¬†will¬†remain untouched by these forces.‚ÄĚ ‚Äē Klaus Schwab


In August¬†1989, people would have thought that another "normal" year was¬†coming¬†to¬†an¬†end.¬†The¬†World¬†Wide¬†Web¬†went¬†live,¬†but¬†there¬†was¬†no fanfare,¬†global press,¬†and¬†fireworks.¬†People¬†around¬†the¬†world¬†didn‚Äôt¬†know about the internet, and even if¬†they did, the usage was still like a drop in the ocean. Fast¬†forward¬†to¬†today‚ÄĒwhere¬†the¬†internet¬†is¬†not¬†only¬†in¬†most¬†homes around the globe, but¬†it is also the new normal way of doing business. Every company¬†is¬†fighting¬†to¬†get¬†a¬†piece¬†of¬†the¬†pie,¬†including¬†the¬†direct¬†sales industry.¬†In¬†addition,¬†with¬†the¬†constant¬†change¬†in¬†technology¬†use,¬†it‚Äôs¬†only natural to assume that things are not business as usual.

The use of digital technologies has contributed immensely to changes in consumer behavior and how purchase decisions are made. Through social media, consumers can share, contribute, and access information at their fingertips.

A few years back, the nature of doing business was different from what we know today. Stores were opened at a certain time, operated for X hours, and closed down by about 7 PM. If you didn’t make it to the store during working hours,  you  had  to  wait  until  the  next  day,  never mind  if  you  needed something urgently. Today, these same stores run for 24 hours a day to cater to the 24-hour economy. People hold more than one job and work longer hours than they did a few decades ago.

The demand for the convenience of having your goods delivered to your doorstep has also seen the¬†rise of online shops that are now willing to go that extra mile for their client. Think about¬†this‚ÄĒwhen you want to buy something, what‚Äôs the first thing you do? If you are like most people,¬†you would probably search¬†for¬†information¬†about¬†that¬†specific¬†item¬†on¬†the¬†internet,¬†read¬†a¬†few reviews,¬†and¬†check¬†whether¬†the¬†purchase¬†is¬†worth¬†it.¬†If¬†you¬†need¬†more information,¬†you¬†would¬†ask¬†a¬†friend,¬†family¬†member,¬†or¬†post¬†a¬†question¬†on forums like¬†Reddit, Quora, and Facebook groups. This¬†change¬†has¬†greatly¬†influenced¬†how¬†businesses¬†operate,¬†the¬†level¬†of unemployment, and how consumers buy. However, before we get to that and why¬†network¬†marketing¬†may¬†be¬†a¬†good¬†fit¬†for¬†you,¬†let‚Äôs¬†first¬†consider¬†how technology has changed how we do¬†business today.



SOCIAL MEDIA AND A NEW WAY OF DOING BUSINESS

I‚Äôm¬†sure¬†you¬†have¬†heard¬†the¬†phrase¬†‚Äúnumbers¬†don‚Äôt¬†lie.‚Ä̬†According¬†to various¬†¬†

statistics, social media continues to be the most popular online activity. It’s so popular that researchers have found that 22% of the time spent online is spent on a social media platform such as Facebook, Instagram, Twitter, and Pinterest. Let’s take a closer look at these numbers.

Research by Statista, a business data platform, shows that at least 78.2% of the US population was connected to the internet in 2010. In 2018, this number had shot up to 275 million internet users. Social media alone accounted for 79% of the online population in 2019, which was a 2% increase from 2018. This would mean there were approximately 247 million people on social media alone. The platform suggests that 317.1 million people will be connected to the internet by 2023, which will see the rise in social media use. Insane, right?

This overwhelming evidence has made businesses develop a strong online presence, with social media being the main focus because of the traffic it drives to a site. There is no denying that social media has changed the business world and consumer behavior.

For instance, people born between 1978 and 1994 were the first people to use the internet. Naturally, they expected to get information at their fingertips and to have the freedom to control the information they consumed. As a result, they stopped trusting traditional marketing tools such as TV and radio,and even frowned upon the use of cold calls.

Naturally, this led businesses to change how they did business and adapt their marketing strategies to meet consumer needs, meeting on social media platforms instead of  

bombarding them on TV. This was also when people trusted Yahoo (Bing) and were only experimenting with Google.

With the launch of Myspace in 2003, Facebook in 2004, and Twitter in 2006, things¬†took¬†a¬†¬†different¬†turn.¬†More¬†people¬†started¬†spending¬†time¬†online,¬†and when¬†¬†Instagram¬†¬†came¬†¬†by¬†in¬†¬†2010¬†¬†and¬†¬†Snapchat¬†¬†in¬†¬†2011,¬†¬†things¬†¬†simply exploded.¬†By¬†then,¬†the¬†baby¬†boomer¬†generation¬†was¬†already¬†online,¬†and companies recognized the need to reach this ‚Äúsocial media¬†generation‚ÄĚ if they wanted to push their products and services.



HOW SOCIAL MEDIA HAS CHANGED HOW BUSINESSES OPERATE


1. Through targeted marketing


In just a decade, social media has left an undeniable mark on the business world. You see, marketing and advertising are the most influential aspects of social media; this is because it has made it possible to put your products and services in front of the exact consumer you want to target.

Let‚Äôs think about this for a moment. You are seated in your dentist‚Äôs office waiting for your appointment when you notice a magazine¬†article on forex trading. Out of curiosity, you pop the page open, but you are called in before you¬†gather ‚Äúenough‚ÄĚ information.

Once your appointment is over, you do what anybody else would have done: look for the information online. After reading a few articles to satisfy your curiosity, you then head to Facebook to catch up on what people are doing, only to be bombarded by a couple Forex trading ads. A few days or a week later, these ads disappear into thin air.

Or, perhaps you’ve been thinking about refinancing your mortgage, so you’ve been researching. Suddenly, your social media is flooded with ads about loans and refinancing a mortgage.

Using  the  information  gathered  by  search  engines  and  social  media platforms, companies target customers based on their interests and what they search for online. Before social media, businesses had to seek out websites and buy ad space, but now, all they rely on are the metrics provided by social media sites to reach you.



2. Consumers are in control


In the traditional business model consumers had to call the company if they had a question or complaint. After the introduction of the World Wide Web, emails became the new form of communication between consumers and companies, but even that had its drawbacks. For starters, companies could choose not to respond to complaints, and there was nothing consumers could do about that.

Social  media  has  leveled  the  field,  creating  visibility  for  everyone. Companies are more in touch with their clients and able to answer questions in real time, which has increased customer satisfaction. In a way, this has taken power away from the businesses and given it back to the consumers. If you are an angry customer, you can voice your opinion for millions of users to see, putting the company on the spot. This transparency has forced businesses to invest in customer service, which is a good thing.



3. The rise of organic advertising


Online advertising is nothing new, but past models lik PPC ads seemed forced due to their in-your-face stigma. Banner ads were no better, and pop- ups were frowned upon. 

Likewise, sponsored ads seemed ‚Äúfake,‚ÄĚ and people hardly paid attention to them.

With the rise of social media marketing, ads are now more organic, and they don’t seem to interfere with how someone uses them. For instance, you can scroll through your Facebook or  Instagram feed and pass a few ads on your timeline that don’t actually scream advertisements. This non-interference makes them seem natural, and because they don’t bother anyone, people don’t really mind them.

Also, companies can interact with their audience and promote valuable content without appearing pushy and needy. This leads to brand growth and free marketing through word of mouth, sharing links, and tagging friends on the things that customers find exciting and valuable.

Another advantage is the availability to disseminate information through different  forms,  such  as  images,  videos,  text,  and  infographics.  Because  businesses are not restrained to formalities on social platforms, they can package their content easily and either formally or informally. Companies can also mix the latter two, depending on the occasion and communication being pushed out. This includes the use of memes, emojis, jokes, and even slang.



4. Leveled the competition field


Before the internet, businesses needed to have tens of thousands of dollars to advertise on mainstream media. Think of radio, TV, and newspapers ‚ÄĒeven¬†today,¬†these¬†three¬†are¬†some¬†of¬†the¬†costliest¬†forms¬†of¬†advertising available.¬†The¬†disadvantage¬†with¬†newspapers,¬†for¬†instance,¬†is¬†that¬†nobody buys¬†them¬†anymore.¬†TVs¬†aren‚Äôt¬†any¬†better¬†because¬†people¬†either¬†change¬†the channel¬†¬†when¬†¬†commercials¬†¬†come¬†on¬†or¬†find¬†¬†an¬†¬†excuse¬†¬†to¬†¬†rush¬†¬†to¬†¬†the washroom, pour another cup of coffee, or grab a beer from¬†the fridge. When an ad comes on the radio, most people switch to a different station.

Besides¬†those¬†disadvantages,¬†small¬†businesses¬†and¬†startups¬†could¬†not compete fairly with¬†multi-million-dollar companies. Consider that local bakery whose¬†bagels¬†are¬†to¬†die¬†for;¬†even though¬†they¬†have¬†a¬†great¬†product,¬†they probably don‚Äôt have the financial coffer to pay for¬†ads that will run for weeks ‚ÄĒsometimes months‚ÄĒon TV and radio.

However, with a fraction of that budget, they can learn and leverage the digital space to reach customers. Surprisingly, social media has a wider reach than traditional media, which makes it even more valuable.



TECHNOLOGY HAS CHANGED HOW PEOPLE EARN MONEY

When we were young, our parents told us to study hard, go to college, and secure a steady job, the latter specifically with good benefits being the best option. If we didn’t, our lives would be filled with nightmares as we scraped through life, wondering what the future held.

This fear made us work hard, get good grades, and go to college. However, it was time to look for a¬†job, a different reality struck‚ÄĒsuddenly, everyone had a college degree to show the unimpressed¬†human resource manager. Quickly, we realized that we had to do something different, offer something¬†different if we wanted to secure a remotely decent job.

Fast forward to when companies started advertising online. Blogging became a respectable income stream and Tik Tok and Instagram influencers started earning more than a regular office manager. That’s the power that digital marketing has had on the job market.

Tech skills are in demand as people, companies, and organizations crave websites and content. Consumers, on the other hand, are fishing around for the most valuable information and the company that offers what they need. If these two needs were to be merged, the company would make a killing by selling its products and services, and the consumer would receive what they needed. Then, the tech expert would also earn money by either linking the company with the consumer through ads or by facilitating what the company needed toreach the consumer through content.

This is kind of a win-win situation. What’s interesting, however, is that none of these people needed to be located in a physical store to make things happen. For instance, the company could have a virtual office, the tech expert could be working in their garage in pajamas, and the consumer could have been miles away and binge-watching Netflix while they made their order.

Heck,¬†even¬†Netflix¬†became¬†a¬†revolution¬†from¬†buying¬†DVDs¬†and¬†visiting movie¬†theatres¬†when¬†their¬†popularity¬†spread¬†by¬†the¬†internet¬†and¬†recognized convenience¬†of¬†watching¬†movies¬†at¬†home.¬†Sites¬†like¬†Amazon,¬†Spotify,¬†Ebay, and others have become a steady income¬†stream for thousands of people. One doesn‚Äôt¬†have¬†to¬†look¬†too¬†far‚ÄĒmaybe¬†even¬†past¬†their¬†own¬†mirror‚ÄĒto¬†know someone¬†who¬†has¬†morphed¬†one¬†of¬†these¬†opportunities¬†into¬†a¬†profitable¬†side hustle, or even career level income. They would rather travel the world and blog¬†about¬†it¬†while¬†making¬†a¬†six-figure¬†income¬†along¬†the¬†way,¬†hence¬†the coinage¬†of¬†the¬†term¬†‚Äúdigital¬†nomads.‚Ä̬†Social¬†Media¬†Influencers¬†have¬†also revolutionized¬†advertising.¬†An¬†influencer¬†with¬†a¬†large¬†following¬†and¬†high engagement¬†rate¬†can¬†leverage¬†this¬†from¬†companies¬†by¬†offering¬†to¬†promote their products and services.

Think of it this way‚ÄĒthe company needs to get its products and services in front of their target market. The influencer has thousands of people following them on Instagram¬†that fall within the company‚Äôs market niche. Naturally, the company would want to approach the¬†influencer and ask for a ‚Äúshout out,‚ÄĚ so they can put their products or services on their timeline¬†for a fee. This is by far more affordable for the company than it would be to schedule a TV ad for a few minutes a day.

The  unemployment  rate  has  increased  with  the  recent  COVID-19 pandemic, as companies and small businesses struggle to remain afloat. According to research by Fact Tank, the number of unemployed Americans has  risen  by  more  than  14  million  between  February  and  May  2020. Companies have also adopted working remotely to ensure their operations are not affected. The technology advancement we have has dramatically helped keep companies afloat and money in people’s pockets. Even those who have lost their jobs have dived into working remotely by selling their skills online. The number of freelancers has increased, as has the number of courses offered online. Experts at Just Answer say that freelancer income payout increased in April,  which was 23% higher than previous months.

The number of experts on the platform saw the most prolific experts earn as much as $60,000 in a¬†month. This includes lawyers, antique appraisers, and auto¬†¬†mechanics.¬†¬†Flex¬†¬†Jobs‚ÄĒanother¬†platform‚ÄĒreported¬†¬†that¬†¬†demand¬†¬†for experts increased by more than 24% from March to April. So,¬†even though the pandemic¬†has¬†increased¬†unemployment¬†rate¬†and¬†affected¬†millions¬†of¬†people¬†drastically,¬†remote¬†work¬†has¬†seen¬†a¬†surge¬†in¬†both¬†jobs¬†and¬†experts¬†for¬†task handling.

This¬†is¬†all¬†how¬†technology¬†and¬†its¬†numerous¬†opportunities¬†have¬†made earning‚ÄĒeven in tough times‚ÄĒreadily available.



TECHNOLOGY HAS BROUGHT A SHIFT IN CONSUMER BEHAVIOR

Using the traditional marketing model, consumers have followed a funnel when buying a product. The¬†top was full of people who were just becoming aware¬†of¬†the¬†product¬†and¬†brand;¬†then,¬†they¬†eventually¬†went¬†through¬†a¬†few steps until they finally purchased the product. Customers‚ÄĚ drop¬†off‚ÄĚ at each level, with only a handful making it to the final stage: purchase.

Although this process is still followed today, it’s safe to say that it’s no longer as linear a process as it used to be. Customers can now hop between stages of the funnel in multiple companies thanks to the internet. Buyers can move from curious prospect to purchase within minutes, or from trigger to consideration, then purchase.

However, even with this, we have to agree that customers still follow three main steps: first, the¬†trigger, then the ‚Äúok I‚Äôm interested to know more,‚ÄĚ and then, finally, the buy button.

The trigger‚ÄĒDuring this stage, consumers realize they need a particular product or service.

The first moment of truth‚ÄĒHere, the customer researches and gathers information about the product.¬†

It can also be called the research stage. Today, it has become the most crucial part in the purchasing process.

The second moment of truth‚ÄĒOnce you buy and use the product, you would then decide if you liked the¬†product or not, now that you have experienced it. If you like the product and the service the¬†company accorded you, you could become a loyal customer. If not, you may decide to keep looking.

Traditionally, you would have transitioned through these stages with the help¬†of¬†a¬†sales¬†¬†representative‚ÄĒbut¬†today,¬†the¬†journey¬†starts¬†with¬†search engines. You would now jump from one¬†site to another; click here and there until you arrive at the answer you are searching for.

Granted, most of the searches online are from mobile phones, with Google reporting that 75% searches are credited to mobile devices as of 2019. Out of these searches, 65% will suggest shopping through mobile phones at least once a month. This information suggests that you would enter a store (online or a brick and mortar store) with the first two purchase stages complete; you didn’t need a salesperson. Throughout the process, your behavior would be influenced by certain factors. These include:

Personal factors, such as your interests and opinions. These are often affected by demographics, age, culture, background, profession, and gender. Psychological factors that look at your perception and attitudes, and how they influence your response to a particular marketing campaign. Your ability to comprehend information, how you perceive your needs, and your attitude will play a part in your buying decision. Social factors, such as peers, family, friends, and social media. Under this category, your income, education level, and social class will also play a role.

All this information is great, but how does it help us understand how consumer behavior has changed? Let’s look at one of the most popular factors: social factors.

Human beings are social. We always prefer to belong in a community of people and to have a ‚Äúclick‚Ä̬†with those we most identify with, either as family or¬†friends.¬†Once¬†we¬†find¬†this¬†group,¬†we¬†imitate¬†them¬†in¬†a¬†bid¬†to¬†be¬†socially accepted in that society.

These¬†groups‚ÄĒfor¬†instance,¬†your¬†family‚ÄĒplay¬†a¬†significant¬†role¬†in¬†how you make purchases.¬†There are preferences you developed since you were a child¬†by¬†watching¬†how¬†your¬†parents,¬†¬†sisters,¬†brothers,¬†and¬†uncles¬†prefer certain products over others. Some of the products you buy¬†may be a result of something you hated or loved when you were a kid. The¬†role¬†you¬†play¬†in¬†society¬†will¬†also¬†influence¬†your¬†buying¬†behavior;¬†if you are in a¬†high-income bracket, your buying behavior will be influenced by your position. You may, for¬†instance, splurge more on luxury items or prefer certain brands because of your economic status.¬†

That would be the same way a staff member will buy a different brand from the chief executive officer, even though they work in the same company.

That’s why you will see your friend on Instagram doing something, and you will automatically want to do the same. If all your friends have good jobs and you don’t, you may start to feel segregated and left out when they discuss how work was or how Linda from finance made a nasty comment about Stacy. This information will land on every social media platform you are in. 

For instance, you may join a job board on Facebook and comment on some of the jobs you are interested in. After that, perhaps you join LinkedIn and apply for a few jobs before doing the same on Twitter by following links to certain jobs. A few moments later, you might look toward Google for jobs you are interested in and apply to several posts there. Do this for a while, and your Facebook feed will have suggestions of job boards you can join,   probably with the same job interests you applied for. LinkedIn will also send you notifications of jobs you may be interested in, and you may even see some ads from the companies you Googled.

All these started from seeing and hearing your friends talk about their jobs, which elicited  feelings of want and inadequacy and a need to fit in. This is consumer behavior in action. Let’s look at another example for the sake of emphasis.

You log in to your Instagram and see a beautiful shoe, so you like it. As you scroll through, ads start appearing of the same kind of shoe or something similar. You double-tap on a few more, and now you can’t stop seeing shoes on your timeline. As annoying as it is, you told Instagram bots that you really loved shoes, and, naturally, they showed you more of what you loved.

So, even though you don’t talk to a salesman, your purchase will still be influenced by other people’s opinions. But where is the sales rep you used to rely on for information?

Today, a sales rep is seen as a trusted advisor and have become thought leaders in their fields. These are the people you would turn to when you can’t find answers on your own. These are also the people who write sales copy and lead magnets for companies.

That’s why businesses have realized that power is in the hands of the buyer. With the  internet at their fingertips, buyers can conduct in-depth research that is replacing  the need for companies to pitch products and services. Instead, it’s become more beneficial to build trust with consumers and provide them with useful and relevant information that’s easily accessible through whatever device they decide to use.


CHAPTER SUMMARY

In this chapter, we have learned that:

Social media platforms have introduced a new way to conduct business.

Technology has opened up new avenues of earning money.

Technology has brought a shift in consumer behavior by giving power back to the consumer.


In the next chapter, we will talk about healthy lifestyles and choices, and

how they have affected the market.


About the author

CD Wolfe has worked successfully from home for 25 years. What began as a desire to earn an income from home while raising her kids, has turned into a passion to help others who are interested in exploring a nontraditional career path, or their next adventure. Visit her at networkmarketingreboot.com view profile

Published on September 24, 2020

30000 words

Worked with a Reedsy professional ūüŹÜ

Genre: Business & Economics

Reviewed by

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