Why Was This Book Written?
We Have A Goal – Success. What Is It?
Many books and guides promise different paths to success, and by success, they usually mean money. By closely relating success and money, we unwittingly create psychological barriers to satisfaction. People can do great work at a job they enjoy, but still feel that they don’t live up to the societal ideal of a successful person. This influence can cause people to leave a job they enjoy to achieve success on another path that is less fulfilling or even makes them unhappy.
To understand success, we must first define it. Here are a few points that I believe characterize a successful person, as well as some cliché factors that really don’t matter.
Success is a state of mind, set of values, and lifestyle of doing work that is enjoyable and fulfilling – work that keeps you up late at night and gets you out of bed again in the morning. An individual (or company) is successful when it benefits other people, creates value that makes life easier for others, and can inspire and empower personal development.
Money should never be the main target of any endeavor. Money won’t make you happy while at work, won’t overcome your personal obstacles, or motivate you to move forward. Even with money, you can feel empty and burnt out. That’s why it’s important to build a career that is personally fulfilling. It’s not necessary to look for a high salary or prestigious position. It’s meaningless to collect material items that serve no purpose other than to advertise our status. It may bring a sense of importance at first, but soon it will become clear that others don’t care what car you drive or if you carry a Gucci handbag.
I know some great people who make a lot of money, but you would never guess it. They rent their apartments, don’t have cars, don’t wear expensive jewelry. Instead, they use their income to travel, get to know people, and have new experiences. At thirty, they have already traveled the world.
These are the people who want to build something, whether in science, technology, or society. Their goal is to improve the current state of knowledge and bring innovation. Money is not the main goal. If they have money, they are willing to invest it. Of course, ideas and business plans sometimes fail, but that doesn’t deter them. These people keep going forward, overcoming obstacles, and developing. The internal growth and opportunity to face new challenges provide the feeling that what they are doing makes sense.
We should keep in mind that there’s nothing less engaging than spending 10 hours a day doing work we consider unnecessary, and neither a company car nor a dizzying salary will fix that situation.
Everyone’s success is individual, but it’s always accompanied by hard work. There is no way to make a valuable output that serves someone else by looking for loopholes or the path of least resistance. Hard work brings results when we enjoy doing it. The secret is finding what activity fulfills us.
Marketing is a tool to help us achieve success. While we must see the meaning in our work, we also must see the greater economic picture. Creating products that don’t serve anyone or are directly negative won’t enrich us in any sense of the word. We must think economically in both business and employment.