Business & Management

Brand Leader

By

This book will launch on Feb 12, 2021. Currently, only those with the link can see it. 🔒

Synopsis

I wrote the Brand Leader playbook to help my fellow brand management professionals reach the full potential of their marketing career. 

Our brand leader playbook focuses on you, the marketer, to help you achieve success. With our first two books, Beloved Brands and B2B Brands playbooks, we focused on the brand. This new book, Brand Leader, will lay out the marketing skills, leadership behaviors, and on-the-job experiences you need to find your success.

Our underlying focus is on the marketing skills, leadership behaviors, and on-the-job experiences to collect throughout your marketing career. While many will show up naturally in your career, you can end up with specific gaps due to specific jobs you have along your journey. It is akin to collecting these skills based on the opportunities in front of us. The skills we focus on include strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics.

From there, we will lay out a game plan of what it takes to move up from an entry-level role up to the VP/CMO level. To help you in your career, we will then show you how to build and use your personal brand.

About the author

Graham Robertson's bestselling book, Beloved Brands, is the playbook for how to build a brand that consumers will love. Over 90% of online reviewers have rated Beloved Brands with a 5-star rating. His latest book, Brand Leader, released in January 2021. view profile

Published on January 07, 2021

50000 words

Worked with a Reedsy professional 🏆

Genre: Business & Management