I wrote the Brand Leader playbook to help my fellow brand management professionals reach the full potential of their marketing career.
Our brand leader playbook focuses on you, the marketer, to help you achieve success. With our first two books, Beloved Brands and B2B Brands playbooks, we focused on the brand. This new book, Brand Leader, will lay out the marketing skills, leadership behaviors, and on-the-job experiences you need to find your success.
Our underlying focus is on the marketing skills, leadership behaviors, and on-the-job experiences to collect throughout your marketing career. While many will show up naturally in your career, you can end up with specific gaps due to specific jobs you have along your journey. It is akin to collecting these skills based on the opportunities in front of us. The skills we focus on include strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics.
From there, we will lay out a game plan of what it takes to move up from an entry-level role up to the VP/CMO level. To help you in your career, we will then show you how to build and use your personal brand.
Published on January 07, 2021
Worked with a Reedsy professional 🏆
Genre: Business & Management