Overview
My work over the past 10 years has consisted of generating new sales opportunities for SMEs through automated email marketing campaigns, targeting only the key decision-makers in my clients' chosen field(s) and with immediate, measurable results.
Immediate and measurable results include sales meetings booked with prospects in your diary, new attendees to your company events, more customers leaving reviews for your business on Google, and more followers engaging with your social media content online, boosting your company exposure to a wider audience.
Services
Fiction
Languages
Works with
Certifications
- MSc International Marketing
- BSc Business Administration
Work experience
Self-employed
Responsible for consulting marketing managers in various companies and industry sectors on how to optimise their experience of using the HubSpot CRM system. Conducting daily video calls with customers to instruct and teach how to create automation techniques, workflows, email marketing campaigns, database management of GDPR compliant data and developing website content/blog content. Have achieved over 20 HubSpot accreditations during my time in this role. Utilisation and optimisation of the inbound methodology for customers.
Fresh01
Management of transition from outbound to inbound marketing methodology through the customization of ActiveCampaign CRM system. Responsible for managing the entire process of email marketing campaigns, targeting key decision-makers in companies across the UK and the USA. Everything from finding new prospects online, validating their details, constructing marketing email content, contacting prospects, creating formal proposals and closing deals were everyday tasks in this role.
Projects
www.sourcebioscience.com
Appointment setting with 151 new sales prospects for the sales team and director at Source BioScience to progress further with ongoing client-customer relationships. Key decision-makers in the pharmaceutical sector, both in the UK and USA were contacted through targeted email marketing campaigns, and appointments were arranged for sales representatives from Source BioScience to meet them in the coming days and weeks. Project completed in approximately 2 calendar months.
www.nightingalehospital.co.uk
Creation of a brand new database of over 5000 private and public sector general practitioners doctors was created for the purposes of sending personalised invitations to upcoming industry events hosted by Nightingale Hospital in order to create new professional and referral-based relationships in the healthcare sector across London. This new prospect database included all company and staff details including name, job title, email address, contact telephone number and doctor's surgery. Project completed in approximately 1 calendar month.
www.bornafoods.com/wholesale
Data acquisition, data cleansing, lead generation and appointment setting of new contacts sourced from online platforms like LinkedIn. Food Buyers in the UK and European wholesale food sectors were contacted through targeted email marketing campaigns in order to introduce Borna Foods as a new wholesaler in the market and to secure first orders of large quantities of products with distributors across Europe.
www.spaindelicatessen.es
Data acquisition, data cleansing, lead generation and appointment setting of new contacts sourced from online platforms like LinkedIn. Food Buyers in the UK and European wholesale food sectors were contacted through targeted email marketing campaigns in order to introduce Spain Delicatessen as a new wholesaler in the market and to secure first orders of large quantities of products with distributors across Europe.
www.aandsheating.ltd
Redevelopment of an existing website which was difficult to update on the backend of WordPress. A brand new version of the website was created with a simple-to-edit user interface, allowing the in-house marketing team to simply add new projects to their portfolio and update customers of their current opening times during holiday periods. The existing branding of the company was used and the website was matched in the style of its sister company, OM Professional People. Website completed in 7 days.
www.omprofessionalpeople.com
Responsible for the redevelopment of this company website using the existing branding provided by the in-house marketing team. They needed a simple but attractive website for their new recruitment company being launched which was easy for the in-house team to edit, and easy for job applicants to submit their CVs and personal details when searching for new roles. Website completed in 7 days.
www.bornafoods.com
Responsible for the complete rebranding and redevelopment of the Borna Foods website. This consisted of forming a new brand identity, taking the company from the wholesale to the retail sector in the UK food market, sourcing appropriate graphic designers, redeveloping the website on WordPress to make it editable for the in-house marketing team, and launching the website along with new packaging for the company's retail products. Rebranding, website development and relaunch completed in 4 weeks.
www.soundbuiltmedia.com
Freelancing services website which provides more details of my services including brand management, website design and creation, content creation including blogs and longer-form content like whitepapers, film production, lead generation and much more. Website completed in 2 days.
