Arvyn Cerezo – Editor

Researches the background, personalities, and techniques of the authors.

Provides a summary of the characters, setting, theme, and other elements of the book.

Makes informed opinions on various books and communicating those opinions in a well-articulated, objective, and honest manner.

Submits review articles to the editor assigned and performs revisions in parts when requested.

Interviews authors and/or writes author profiles when needed.

Reviewing specialties: Science Fiction, Fantasy, and Horror.

Researches the background, personalities, and techniques of the authors.

Provides a summary of the characters, setting, theme, and other elements of the book.

Makes informed opinions on various books and communicating those opinions in a well-articulated, objective, and honest manner.

Submits review articles to the editor assigned and performs revisions in parts when requested.

Interviews authors and/or writes author profiles when needed.

Reviewing specialties: Science Fiction, Fantasy, and Horror.

Writes critical reviews of literary works and meets strict deadlines.

Analyzes factors such as theme, expression, technique, audio presentation, narrative and style, and enhancement of the text.

Forms critical opinions based on personal knowledge, judgment, and experience.

Reviewing specialties: Literary Fiction, Memoir, and Speculative Fiction.

Produced Anvil Publishing’s e-books and distributed them to all major retailers such as Amazon, Kobo, iBooks, Google Play, etc., boosting overall e-book sales by 55% in 2017.

Reduced e-book production costs by 60% by implementing strategic production workflow.

Expanded Anvil Publishing’s reach by creating a blog and a microsite and deploying e-mail campaigns, generating combined monthly views of approximately 5,000.

Produced Anvil Publishing’s first audiobook (Dear Universe by Pierra Calasanz-Labrador and narrated by Joyce Pring), the first in the Philippines, that increased the company’s press coverage and improved market recognition.

Introduced audiobook publishing and implemented library lending programs that opened new sales opportunities globally.

Improved design of Anvil Publishing’s website and implemented SEO practices that resulted to enhanced customer experience and streamlined user interface (UI).

Edited and published several over-300-page books such as Ang Larawan: From Stage to Screen by Culturtain Musicat Productions, Inc. and America Is in the Heart by Carlos Bulosan that increased significant media coverage.

Team Leader: directed a team of 10 to organize, manage, and moderate 15 events of Anvil Publishing at the Philippine Readers and Writers Festival, Raffles Makati on August 10–12, 2018.

Defined strategic vision statement for the digital division of Anvil Publishing, the Philippine’s largest trade book publisher, gaining management approval.