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Caroline Blake

Caroline Blake - Editor

London, United Kingdom

I'm a freelance travel, lifestyle and finance editor, with over 20 years experience of working on best-selling print and digital titles.

Overview

I'm a freelance travel, lifestyle and finance editor, with experience in commissioning, proof-reading, copywriting and picture research. I have over 20 years experience of working on every stage of print and digital titles at companies such as Penguin, Dorling Kindersley, Which? and Sotheby's.

Services
Non-Fiction
Antiques & Collectibles Arts & Architecture & Photography Business & Management Career Guides Cooking & Food Wine & Spirits Economics Education & Reference Entertainment Health & wellbeing Home & Garden LGBTQ (non fiction) Nature Parenting & Families Self-help & Self-improvement Sex & Relationships Travel

Work experience

Freelance editor

Caroline Blake

August, 2008 – Present (over 8 years)

August 2008–present
Freelance editor
◆ Projects in print and online for the following companies:
The Good Hotel Guide, The Guardian, Which?, Hachette Filipacchi, Flavorpill, Paul Hamlyn, Calouste Gulbenkian, Olly Olly and Headchannel.
◆ Writing and editing web/magazine content for Barclay's, HSBC, Ernst & Young, BA, Laithwaites and Morrisons on behalf of Wardour Communications.
◆ Head of Social Media and Community Engagement at The Artful Project.
◆ Working as consultant editor to The Good Hotel Guide, in print and online.
Commissioning a redesign of the print guide, modernising and monetising the
website. Writing press releases, features and social media to improve SEO.
◆ Commissioning two quirky, illustrated finance books for Penguin (Debt and Saving,
White Rabbit Series, Otterbach & Partners)
◆ Writing reviews for Flavorpill, an online cultural listings guide.
◆ Writing press packs and web content for The National Gallery.
◆ Editing Wines of the World and World Whisky for Dorling Kindersley.

Senior Editor

Which? Good Food Guide

October, 2006 – August, 2008 (almost 2 years)

October 2006–August 2008
The Good Food Guide, senior editor
◆ Commissioning, editing and writing reviews for The Good Food Guide.
◆ Delivering three editions of the Guide on time and under budget.
◆ Changing the cover, internal design and navigation: increasing sales by 25%.
◆ Managing over 100 remote writers to write 1,500 reviews per Guide.
◆ Commissioning an online review system to streamline processes and budget.
◆ Launching the first spin-off title from the Guide – Good Food Guide London.
◆ Writing monthly articles for Which? Magazine and the UKTV Food website,
as well as conducting celebrity chef interviews for the Guide and website.
◆ Undertaking media work: national TV, radio and newspaper sound bites.
◆ Producing advertising and marketing material; establishing a logo to improve
brand identity and raise the media profile of the Guide.
◆ Also commissioning a series of Which? Essential Guides, with titles such as
Working for Yourself and Develop Your Property.

Senior Editor

New Holland Books

June, 2006 – September, 2006 (4 months)

◆ Working across 10 titles in the lifestyle department, commissioning editorial content and design.

Editor-in-Chief

Itchy Media

March, 2005 – May, 2006 (about 1 year)

March 2005–May 2006
Itchy Media, editor-in-chief
◆ Managing 16 annual city guides, 10 lifestyle/listings magazines, 18 websites, two weekly newsletters and a student diary.
◆ Duties at Itchy Media included:
– Leading the in-house editorial, web, ad-processing and design teams. – Commissioning and writing reviews, features and celebrity interviews. – Managing editorial budgets, flat-plans and schedules.

Other jobs and university

Penguin, Sotheby's, University College London

September, 1993 – March, 2005 (over 11 years)

June 2004–March 2005
SPG Media, desk editor
◆ Working across 30 magazines and 50 websites, with sole responsibility for five core titles. Appointed as managing editor for contract publishing projects.

May 2003–May 2004
Departure Lounge, editor
◆ Working on Eyewitness Travel Guides, Rough Guides and Wines of the World.

July 2002–April 2003
Penguin/Dorling Kindersley, editorial assistant
◆ Working across several departments: press, licensing, picture research.

1999–June 2002
Sotheby’s, editorial assistant
◆ Working in the catalogue department of the London auction house.

1998–1999
Guinness plc, violinist
◆ Musical tours of the USA, Europe, Australia and the Far East.

1996–1998
Irish Cultural Commission, press officer
◆ Promotion and performance for a touring Irish arts festival.

1993–1996
University College London
◆ BA Hons – English language and literature, 2:1.

501 Easy Health Tips: Food and Drink*Nutrition and Health*Weight Loss*Fitness*Well-Being

Kellie Collins

Today we’re bombarded with so much health advice we don’t know where to turn or what to do first. This one-stop guide, designed for today’s high-pressure way of life, cuts through all the chatter, offering tested advice, setting realistic priorities, and providing easy-to-follow tips on every aspect of a healthy lifestyle. Weight loss: Here are diet guidelines that get lasting results, complet... read more

Today we’re bombarded with so much health advice we don’t know where to turn or what to do first. This one-stop guide, designed for today’s high-pressure way of life, cuts through all the chatter, offering tested advice, setting realistic priorities, and providing easy-to-follow tips on every aspect of a healthy lifestyle. Weight loss: Here are diet guidelines that get lasting results, complet... read more

Wines of the World (Eyewitness Companions)

Collectif

In this title, international wine experts bring the wine cellar of the world to your home. Follow the story of wine, from ancient to modern times and learn the process of making it today. You'll explore the flavours and characteristics of grape varieties and styles and discover all about wine making. From Alsace and Western Australia to the Valle d'Aosta and Stellenbosch, hop on a round-the-wo... read more

In this title, international wine experts bring the wine cellar of the world to your home. Follow the story of wine, from ancient to modern times and learn the process of making it today. You'll explore the flavours and characteristics of grape varieties and styles and discover all about wine making. From Alsace and Western Australia to the Valle d'Aosta and Stellenbosch, hop on a round-the-wo... read more

ERome (E-Guides)

Na

What's happening in Rome now? The only guidebook which is always up-to-date with its own website that takes you to the best that Rome has to offer. If you want to check what exhibition is showing at the National Gallery of Modern Art or book a table for dinner in Trastevere, follow up recommended venues and activities from the guide on the password-accessed website to ensure constantly updated... read more

What's happening in Rome now? The only guidebook which is always up-to-date with its own website that takes you to the best that Rome has to offer. If you want to check what exhibition is showing at the National Gallery of Modern Art or book a table for dinner in Trastevere, follow up recommended venues and activities from the guide on the password-accessed website to ensure constantly updated... read more

World Whisky

This is a nation-by-nation guide to whisky. Whisky is a drink that improves as it sleeps, the spirit that is the 'water of life' itself. Explore its wonderful depth, variety, and complexity, its classics and exciting new forms with this unique guide to the world's best whiskies. Sample over 700 whiskies, with unrivalled tasting notes and information on malts, blends, and grains. Visit the best... read more

This is a nation-by-nation guide to whisky. Whisky is a drink that improves as it sleeps, the spirit that is the 'water of life' itself. Explore its wonderful depth, variety, and complexity, its classics and exciting new forms with this unique guide to the world's best whiskies. Sample over 700 whiskies, with unrivalled tasting notes and information on malts, blends, and grains. Visit the best... read more

Good Hotel Guides 2016 Great Britain and Ireland

Desmond Balmer, Adam Raphael

The Good Hotel Guide is the leading independent guide to hotels in Great Britain and Ireland. It is written for the reader seeking impartial advice on finding a good place to stay. Hotels cannot buy their entry as they do in most rival guides. No money changes hands, and the editors and inspectors do not accept free hospitality on their anonymous visits to hotels. This year The Good Hotel Guid... read more

The Good Hotel Guide is the leading independent guide to hotels in Great Britain and Ireland. It is written for the reader seeking impartial advice on finding a good place to stay. Hotels cannot buy their entry as they do in most rival guides. No money changes hands, and the editors and inspectors do not accept free hospitality on their anonymous visits to hotels. This year The Good Hotel Guid... read more

Grow Organic: Fruit and Vegetables Fresh from Your Garden

Nick Hamilton

Organic gardening is easy, especially when you’ve got an authoritative guide to help. That’s what is available here, with lush photographs that show techniques in action, as well as the amazing results they produce. The instruction and advice encompass every aspect of gardening, from starting seeds to thinning and pruning, avoiding pests and diseases to harvesting and preparing the soil for th... read more

Organic gardening is easy, especially when you’ve got an authoritative guide to help. That’s what is available here, with lush photographs that show techniques in action, as well as the amazing results they produce. The instruction and advice encompass every aspect of gardening, from starting seeds to thinning and pruning, avoiding pests and diseases to harvesting and preparing the soil for th... read more

Working for Yourself

Mike Pywell, Bill Hilton

DK Eyewitness Top 10 Travel Guide: Chicago

Elisa Kronish, Elaine Glusac, Roberta Sotonoff

DK Eyewitness Top 10 Travel Guide: Chicago will lead you straight to the very best on offer. Whether you're looking for the things not to miss at the Top 10 sights, or want to find the best nightspots; this guide is the perfect pocket-sized companion. You can rely on dozens of Top 10 lists - from the Top 10 museums to the Top 10 events and festivals - there's even a list of the Top 10 things t... read more

DK Eyewitness Top 10 Travel Guide: Chicago will lead you straight to the very best on offer. Whether you're looking for the things not to miss at the Top 10 sights, or want to find the best nightspots; this guide is the perfect pocket-sized companion. You can rely on dozens of Top 10 lists - from the Top 10 museums to the Top 10 events and festivals - there's even a list of the Top 10 things t... read more

The Rough Guide to Thailand's Beaches and Islands

Rough Guides

The Rough Guide to Thailand's Beaches and Islands is the perfect companion for island-hopping through Thailand's spectacular coastal regions. Whether you want to kayak through the limestone karsts of Ao Phang Nga, explore the dive sites around Ko Tao, party on Phuket, or relax on one of Ko Samui's idyllic beaches, this guide will lead you straight to the region's best attractions. It includes ... read more

The Rough Guide to Thailand's Beaches and Islands is the perfect companion for island-hopping through Thailand's spectacular coastal regions. Whether you want to kayak through the limestone karsts of Ao Phang Nga, explore the dive sites around Ko Tao, party on Phuket, or relax on one of Ko Samui's idyllic beaches, this guide will lead you straight to the region's best attractions. It includes ... read more

Saving

Juliane Otterbach

Welcome to the National Wealth Service. The first friendly guide to positive equity that's honest, readable and empowering, "Saving" tells you the real facts about money and puts you firmly in control of your finances. The cost of living is rising every year and pundits predict that there'll be no state pension in 30 years. Despite this, over 40 per cent of adults in the UK don't have a pensio... read more

Welcome to the National Wealth Service. The first friendly guide to positive equity that's honest, readable and empowering, "Saving" tells you the real facts about money and puts you firmly in control of your finances. The cost of living is rising every year and pundits predict that there'll be no state pension in 30 years. Despite this, over 40 per cent of adults in the UK don't have a pensio... read more

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