Carolina Coroa

Carolina Coroa - Designer

Berlin, Germany

Illustrator and character designer specializing in children's books, fantasy tales and editorial illustration.

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Hey there, welcome!

I’m Carolina, a Brazilian illustrator living in Berlin. I have 8 years of professional experience, half of it working as a visual designer and surface designer and the other half studying and working with illustration and character design. My focus is to create stunning illustrated images that can fulfill my clients’ briefings and desires, to deliver projects they’ll be confident to share and will also inspire their clients. I am a good listener, attentive to details, deadlines and an adaptable collaborator. Today my work is focused on children’s literacy, editorial and web illustration.

My Skills:

- Digital illustration in general, character design and concept art for visual development.
- Print & pattern illustration and lettering basics.
- Specific illustration skills: style aimed at children’s world.
- Technical skills: Adobe Photoshop and Illustrator, Procreate.

I think is never too late to learn things, try something new and make friends. I believe in simplicity, getting things done, to create powerful true experiences and to be connected with the spirit of our time.

Children’s Non-Fiction
Fashion & Textiles
Picture Books
Young Adult


  • Pictoplasma Academy 2018 alumna
  • Schoolism - Drawing with Color & Light
  • Istituto Europeo di Design - Master in Fashion Communication
  • Universidade da Amazonia - Bachelor in Fashion
  • Universidade Federal do Pará - Bachelor in Advertising

Work experience

Freelance represented by Advocate Art

March, 2019 – Present (almost 3 years)

Advocate Art website:

Illustrator / Print & Pattern Designer

Manacá Studio
February, 2016 – January, 2018 (almost 2 years)

Manacá is a fashion brand specialized in pattern illustration and design in Brazil. As a freelance illustrator I created digital and handmade patterns and prints and was also a colorist. They sell for Brazilians and USA brands and their products are on fair all around Europe.

Print & Pattern Designer

Adar Industry - Brazil
February, 2013 – January, 2016 (almost 3 years)

Adar is a huge fashion and textile company based in São Paulo. As a colorist and pattern designer, I was responsible for create styles, put color and color variants, improve composition and develop fashion costume concepts for women's fashion department.

Visual Designer / Marketing Analist

Adar Industry - Brzil
February, 2013 – January, 2016 (almost 3 years)

As a designer and then in the marketing team as a visual designer and market analyst, I was able to work products through all the process, from concepts and development to commercial team and then sales to the final client. As a visual designer my role was to translate research, trends and market best practices together with brand guidelines into beautiful reports, web and mobile content and printed materials designated both for commercial teams and fashion designers, their main clients. As a marketing analyst my role was to integrate the work produced from the product development team with the commercial team consistently, improving and opening new channels for communication and collaboration. The marketing team was responsible to offer a safe space where sales and development could share their expertise and together point better and new ways for the products according to each expertise.

Visual / UX/UI Designer

Soma West Entertainment
March, 2012 – December, 2013 (almost 2 years)

My work as ux/ui designer here evolved web and mobile design for intern projects of the agency. DesignBee, the leader project became the second largest crowdsourcing website in Brazil. Later, Soma West became an accelerator space and I became a design consultant for their startups.

As a ux/ui designer developing projects in web and mobile, translating business needs, brand perception and projects requirements into products using tech best practices, designing end-to-end engaging experiences for the users and working in a cross-functional team between entrepreneurs, marketers, product managers, developers, big and smalls brands and startups. See less

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