Marlena Brown

Marlena Brown - Publicist

New York, NY, USA

10+ years of experience specializing in health/wellness, launching debut authors, and promoting writers of color.

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Overview

I am a publicist with over a decade of experience executing large-scale national campaigns for HarperCollins (Harper, Broadside Books, Ecco, Harper Perennial), Macmillan (Picador USA), Simon & Schuster (Tiller Press), and Penguin Random House (Avery TarcherPerigee). Authors I’ve worked with include New York Times bestselling authors Nedra Tawwab (SET BOUNDARIES, FIND PEACE), Patrick deWitt (THE SISTERS BROTHERS), Kevin Wilson (THE FAMILY FANG), and Jim Ross (UNDER THE BLACK HAT).

I’ve secured national media for debut authors – both fiction (Yewande Omotoso’s THE WOMAN NEXT DOOR) and nonfiction (Scaachi Koul’s ONE DAY WE’LL ALL BE DEAD AND NONE OF THIS WILL MATTER). I’ve also launched cookbooks, including celeb chef Josiah Citrin’s CHARCOAL and feminist recipe and essay collection RAGE BAKING. I also have extensive experience in the health and wellness space and have secured national media for mind/body/spirit titles.

There isn’t a one-size-fits-all approach to book publicity, and I create plans that maximize reach and meet the needs of the author and their book. Whether you need a full campaign with all the bells and whistles or are looking for a more a la carte approach, I can create a campaign for titles of any size and budget. My services include:

-30 minute or 1 hour consultation to discuss your book and establish campaign goals.

-Campaign plans & strategies tailored to your book and platform.

-Comprehensive press packets that can include a press release, talking points & segment pitches, and/or excerpt pitches.

-Media training for long- or short-form interviews.

-Assistance with drafting essay/op-eds and placing original pieces.

-Arranging in-person and virtual events and speaking events.

-Radio/podcasts tours, and more.

Non-Fiction
Cooking, Food, Wine, & Spirits
Health & Wellbeing
Life Sciences
Parenting & Families
Political Science & Current Affairs
Self-Help & Self-Improvement
Fiction
Literary Fiction
Women's Fiction

Work experience

Freelance Publicist

Self-employed
November, 2021 – Present (about 1 year)

Providing publicity services to authors and organizations outside the traditional publishing landscape.

Assistant Director of Publicity

Penguin Random House
October, 2020 – August, 2022 (almost 2 years)

Publicity Manager

Simon & Schuster
August, 2019 – October, 2020 (about 1 year)

Served as head of Tiller’s publicity department, managing an associate publicist and publicity assistant. Led national publicity campaigns for Tiller titles; provided feedback on proposed titles and cover design; set seasonal title assignments and marketing/publicity annual budgets.

Senior Publicist

Penguin Random House
February, 2018 – August, 2019 (over 1 year)

Spearheaded national publicity campaigns and book tours for hardcover and trade paperback original nonfiction titles.

Publicist/Senior Publicist

Macmillan - Picador USA
January, 2016 – February, 2018 (about 2 years)

Managed publicity campaigns for hardcover and paperback original adult trade titles and trade paperback
reprints, securing national media coverage and coordinating national, multi-city book tours.

Publicist

Oxford University Press
July, 2015 – December, 2015 (5 months)

Spearheaded publicity campaigns for hardcover academic titles, securing national media coverage.

Assistant/Associate Publicist

HarperCollins Publishers
May, 2010 – June, 2013 (about 3 years)

Provided key support on high-profile projects, such as titles by former Secretaries of State Madeleine
Albright and General Colin Powell, former Governor Jan Brewer, and former Senator Scott Brown. Also
managed personal book campaigns—securing national media for titles and executing successful, multi-city
book tours.

Projects

ONE DAY WE'LL ALL BE DEAD AND NONE OF THIS WILL MATTER by Scaachi Koul

Media confirmations for Koul's witty and evocative essay collection include NPR's Weekend Edition, PRI's The World, Cheddar TV, Bustle, and ELLE.

THE WOMAN NEXT DOOR by Yewande Omotoso

Media confirmations for this debut novel by Omotoso include NPR's Weekend Edition, Kurt Andersen's Studio 360, Bustle, and TIME.

NASTY WOMEN edited by Samhita Mukhopadhyay and Kate Harding

Media confirmations for this collection include a national book tour and coverage in The Seattle Times, Chicago Tribune, and Washington Post.

WEEDS by Richard Mabey

In WEEDS, nature writer Richard Mabey delivers a passionate defense of nature's most despised plants. Media confirmations include interviews on NPR's All Things Considered and Science Friday, a Wall Street Journal essay, an op-ed in the New York Times, and a review from the AP.

SET BOUNDARIES, FIND PEACE by Nedra Tawwab

In SET BOUNDARIES, FIND PEACE, Tawwab demystifies this complex topic for today's world. Media confirmations for this instant New York Times bestseller include Good Morning America, CBS Mornings, The School of Greatness with Lewis Howes, CBS Mornings, and The Skinny Confidential.

Charcoal: New Ways to Cook with Fire: A Cookbook

Citrin, Josiah, Cianciulli, Joann

Nasty Women

Mukhopadhyay, Samhita

Letters to a Young Muslim

Ghobash, Omar Saif

Raw: My Journey into the Wu-Tang

Hawkins, Lamont "U-God"

On My Knees: A Memoir

Aschenbrand, Periel

The Clasp: A Novel

Crosley, Sloane

Monstress: Stories

Tenorio, Lysley

The Children

Leary, Ann

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