After decades in-house as SVP Marketing, at FSG, Random House and Houghton Mifflin Harcourt, I launched a unique marketing firm. I can provide whatever support a publisher or author needs, at any point in the publishing cycle. Some of the services we provide are Marketing Strategy; Publicity, Author positioning/message; Social media coaching; Email marketing; Strategic Online Advertising; Website development; Metadata reviews for book and website.
For publishers we've developed this service: ONGOING PUBLICITY CAMPAIGNS for busy in-house teams when they must pivot to the next season's books.
This experienced marketing director works with a network of industry veterans, using the timeless and the newest tools to bring readers and writers together.
Following decades as marketing director at Farrar, Straus Giroux, Random House and Houghton Mifflin, I launched my own marketing, publicity, social media firm. Your Expert Nation can provide publishers and authors whatever support they need: marketing strategy, publicity, digital and social media coaching, email marketing...
I can provide whatever support a publisher or author needs, at any point in the publishing cycle. Some of the services we provide, are:
-Publicity, Author positioning/message
- Social media coaching
-Strategic Online Advertising
-Metadata reviews for book and website
-ONGOING PUBLICITY CAMPAIGNS for busy in-house teams when they must pivot to the next season's books. This experienced marketing director works with a network of industry veterans, using the timeless and the newest tools to bring readers and writers together.
Chair, AAP Trade Executive Committee, 2008 – 2010
Houghton Mifflin Harcourt
SVP, Director of Marketing, Trade & Reference, 1998-2010
Random House Imprint
VP, Director of Sales and Marketing, 1991- 1998
Farrar, Straus, Giroux
VP, Director of Sales and Marketing, 1974 - 1991
“What a journey! Without Return is essential reading for anyone as fascinated as I am by the lost world of Alexandrian Jews, remembered here and evoked in poignant detail.” —Gini Alhadeff, author of The Sun at Midday: Tales of a Mediterranean Family “Without Return provides an essential addition to the mosaic of experiences surrounding the exile of Jews from Egypt following the Suez Crisis. A ... read more
"I have worked with many gifted designers and architects, but none more creative and capable ... The Nature of Design reflects Lockard's rare ability to blend innovation and aesthetics with practicality." --D.J. Marini, former General Manager, Lucasfilm Ltd. Design is a widely-misunderstood discipline. In fact, the design profession itself often accepts and promotes a vague and misleading defi... read more
Lambda Award Winner Speakers of the Dead is a mystery novel centering around the investigative exploits of a young Walt Whitman, in which the reporter-cum-poet navigates the seedy underbelly of New York City's body-snatching industry in an attempt to exonerate his friend of a wrongful murder charge. The year is 1843; the place: New York City. Aurora reporter Walt Whitman arrives at the Tombs p... read more
New York Times Bestseller “Schlosser has a flair for dazzling scene-setting and an arsenal of startling facts . . . Fast Food Nation points the way but, to resurrect an old fast food slogan, the choice is yours.”—Los Angeles Times In 2001, Fast Food Nation was published to critical acclaim and became an international bestseller. Eric Schlosser’s exposé revealed how the fast food industry has a... read more
A fresh and brilliantly told memoir from a cult favorite comic artist, marked by gothic twists, a family funeral home, sexual angst, and great books. This breakout book by Alison Bechdel is a darkly funny family tale, pitch-perfectly illustrated with Bechdel's sweetly gothic drawings. Like Marjane Satrapi's Persepolis, it's a story exhilaratingly suited to graphic memoir form. Meet Alison's fa... read more
Navigating between the Indian traditions they've inherited and the baffling new world, the characters in Jhumpa Lahiri's elegant, touching stories seek love beyond the barriers of culture and generations. In "A Temporary Matter," published in The New Yorker, a young Indian-American couple faces the heartbreak of a stillborn birth while their Boston neighborhood copes with a nightly blackout. I... read more
Jonathan Safran Foer emerged as one of the most original writers of his generation with his best-selling debut novel, Everything Is Illuminated. Now, with humor, tenderness, and awe, he confronts the traumas of our recent history.Nine-year-old Oskar Schell has embarked on an urgent, secret mission that will take him through the five boroughs of New York. His goal is to find the lock that match... read more
Getting to Know Jesus is a perfect book for someone who knows something but wants to know a lot more about the life and ministry of Jesus Christ. Eric Kampmann has designed the book to provide the chronological account of the life of Christ based on the Gospels of Matthew, Mark, Luke, and John. The origins of this book were a series of podcasts that Kampmann and Dr. Chuck Davis, Senior Pastor ... read more
Irresistible photographs by one of the Cape's well-known locals, for those who love dogs and love Cape Cod, wherever you are now! DOGS ON CAPE COD will bring back the blissful feeling of those long walks on the Cape with your loving, furry companion, wherever you are right now. Anyone who has ever met Kim Roderiques, even on one occasion, knows of her pure affection, and, quite frankly, her ob... read more
Refreshingly honest, fast-paced, and full of humor, The List is full of practical advice and inspiration that will help you achieve your goals. Already an international bestseller, the book began as a list of 10 things the author wanted to accomplish in 400 days. He posted the list on his blog and asked for helpand within 24 hours was overwhelmed by responses. The key idea is as simple as it ... read more
Dorie Greenspan has written recipes for the most eminent chefs in the world: Pierre Hermé, Daniel Boulud, and arguably the greatest of them all, Julia Child, who once told Dorie, “You write recipes just the way I do.” Her recipe writing has won widespread praise for its literate curiosity and “patient but exuberant style.” (One hard-boiled critic called it “a joy forever.”) In Baking: From My ... read more
In this captivating memoir, the man whom Julia Child has called “the best chef in America” tells the story of his rise from a frightened apprentice in an exacting Old World kitchen to an Emmy Award–winning superstar who taught millions of Americans how to cook and shaped the nation’s tastes in the bargain. We see young Jacques as a homesick six-year-old boy in war-ravaged France, working on a ... read more
For twenty years, The Polar Express has been a worldwide bestseller and Christmas classic. A perfect keepsake for any family, this beautiful edition can be handed down to each new generation of readers. In 1986 The Polar Express was awarded the prestigious Caldecott Medal and hit the New York Times bestseller list. Since that time, more than six and a half million copies have been sold, and ev... read more
When the brig Amaryllis was swallowed in a hurricane, the captain and all the crew were swallowed, too. For thirty years the captain's widow, Geneva Reade, has waited, certain that her husband will send her a message from the bottom of the sea. But someone else is waiting, too, and watching her, a man called Seward. Into this haunted situation comes Jenny, the widow's granddaughter. The three ... read more
What had happened to my beautiful boy? To our family?What did I do wrong? Those are the wrenching questions that haunted every moment of David Sheff ’s journey through his son Nic’s addiction to drugs and tentative steps toward recovery. Before Nic Sheff became addicted to crystal meth, he was a charming boy, joyous and funny, a varsity athlete and honor student adored by his two younger sibli... read more
On average, a physician will interrupt a patient describing her symptoms within eighteen seconds. In that short time, many doctors decide on the likely diagnosis and best treatment. Often, decisions made this way are correct, but at crucial moments they can also be wrong -- with catastrophic consequences. In this myth-shattering book, Jerome Groopman pinpoints the forces and thought processes ... read more
A classic work of American literature that has not stopped changing minds and lives since it burst onto the literary scene, The Things They Carried is a ground-breaking meditation on war, memory, imagination, and the redemptive power of storytelling. The Things They Carried depicts the men of Alpha Company: Jimmy Cross, Henry Dobbins, Rat Kiley, Mitchell Sanders, Norman Bowker, Kiowa, and the ... read more
Shots rang out in Savannah's grandest mansion in the misty,early morning hours of May 2, 1981. Was it murder or self-defense? For nearly a decade, the shooting and its aftermath reverberated throughout this hauntingly beautiful city of moss-hung oaks and shaded squares. John Berendt's sharply observed, suspenseful, and witty narrative reads like a thoroughly engrossing novel, and yet it is a w... read more
Presumed Innocent by Scott Turow Hardback 1987
Never more relevant than now, this national bestseller will challenge all who believe that “it can't happen here.” “A terrific political novel . . . Sinister, vivid, dreamlike . . . creepily plausible. . . You turn the pages, astonished and frightened.” — The New York Times Book Review In an extraordinary feat of narrative invention, Philip Roth imagines an alternate history where Franklin D. ... read more
"A GREAT AMERICAN SUCCESS STORY . . . AN ENDEARING AND WELL-WRITTEN BOOK."--The New York Times Book ReviewColin Powell is the embodiment of the American dream. He was born in Harlem to immigrant parents from Jamaica. He knew the rough life of the streets. He overcame a barely average start at school. Then he joined the Army. The rest is history--Vietnam, the Pentagon, Panama, Desert Storm--but... read more
In the 1880s, as the European powers were carving up Africa, King Leopold Ii of Belgium seized for himself the vast and mostly unexplored territory surrounding the Congo River. Carrying out a genocidal plundering of the Congo, he looted its rubber, brutalized its people, and ultimately slashed its population by ten million--all the while shrewdly cultivating his reputation as a great humanitar... read more
Dale M. Kushner's novel The Conditions of Love traces the journey of a girl from childhood to adulthood as she reckons with her parents' abandonment, her need to break from society's limitations, and her overwhelming desire for spiritual and erotic love. In 1953, ten-year-old Eunice lives in the backwaters of Wisconsin with her outrageously narcissistic mother, a manicureeste and movie star wo... read more
For eighteen years Fran Benedetto kept her secret, hid her bruises. She stayed with Bobby because she wanted her son to have a father, and because, in spite of everything, she loved him. Then one night, when she saw the look on her ten-year-old son’s face, Fran finally made a choice—and ran for both their lives.Now she is starting over in a city far from home, far from Bobby. In this place she... read more
Ruth Cole is a complex, often self-contradictory character--a "difficult" woman. By no means is she conventionally "nice," but she will never be forgotten.Ruth's story is told in three parts, each focusing on a crucial time in her life. When we first meet her--on Long Island, in the summer of 1958--Ruth is only four.The second window into Ruth's life opens in the fall of 1990, when Ruth is an ... read more
It's 1962 and all across America barriers are collapsing. But when Natalie Marx's mother inquires about summer accommodations in Vermont, she gets the following reply: The Inn at Lake Devine is a family-owned resort, which has been in continuous operation since 1922. Our guests who feel most comfortable here, and return year after year, are Gentiles. For twelve-year-old Natalie, who has a stub... read more
This remarkable collection, which won the 1986 Los Angeles Times Book Prize for Poetry, includes most of the poems from each of Derek Walcott's seven prior books of verse and all of his long autobiographical poem, "Another Life." The 1992 Nobel Laureate in Literature, Walcott has been producing--for several decades--a poetry with all the beauty, wisdom, directness, and narrative force of our c... read more
From the moment these two players took the court on opposing sides, they engaged in a fierce physical and psychological battle. Their uncommonly competitive relationship came to symbolize the most compelling rivalry in the NBA. These were the basketball epics of the 1980s — Celtics vs Lakers, East vs West, physical vs finesse, Old School vs Showtime, even white vs black. Each pushed the other ... read more
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