Overview
After decades in-house as SVP Marketing, at FSG, Random House and Houghton Mifflin Harcourt, I launched a unique marketing firm. I can provide whatever support a publisher or author needs, at any point in the publishing cycle. Some of the services we provide are Marketing Strategy; Publicity, Author positioning/message; Social media coaching; Email marketing; Strategic Online Advertising; Website development; Metadata reviews for book and website.
For publishers we've developed this service: ONGOING PUBLICITY CAMPAIGNS for busy in-house teams when they must pivot to the next season's books.
This experienced marketing director works with a network of industry veterans, using the timeless and the newest tools to bring readers and writers together.
For publishers we've developed this service: ONGOING PUBLICITY CAMPAIGNS for busy in-house teams when they must pivot to the next season's books.
This experienced marketing director works with a network of industry veterans, using the timeless and the newest tools to bring readers and writers together.
Services
Non-Fiction
Biographies & Memoirs
Cooking, Food, Wine, & Spirits
Humanities & Social Sciences
Political Science & Current Affairs
Psychology
Fiction
Cultural & Ethnic
Historical Fiction
Literary Fiction
Mystery & Crime
Women's Fiction
Work experience
Self-employed
Mar, 2012 —
Present
Following decades as marketing director at Farrar, Straus Giroux, Random House and Houghton Mifflin, I launched my own marketing, publicity, social media firm. Your Expert Nation can provide publishers and authors whatever support they need: marketing strategy, publicity, digital and social media coaching, email marketing...
Self-employed
Jan, 2012 —
Present
I can provide whatever support a publisher or author needs, at any point in the publishing cycle. Some of the services we provide, are:
-Marketing Strategy
-Publicity, Author positioning/message
- Social media coaching
-Email marketing
-Strategic Online Advertising
-Website development
-Metadata reviews for book and website
-ONGOING PUBLICITY CAMPAIGNS for busy in-house teams when they must pivot to the next season's books. This experienced marketing director works with a network of industry veterans, using the timeless and the newest tools to bring readers and writers together.
Self-employed
Jan, 2012 —
Present
Chair, AAP Trade Executive Committee, 2008 – 2010
Houghton Mifflin Harcourt
SVP, Director of Marketing, Trade & Reference, 1998-2010
Random House Imprint
VP, Director of Sales and Marketing, 1991- 1998
Farrar, Straus, Giroux
VP, Director of Sales and Marketing, 1974 - 1991
Projects
Portfolio
From the moment these two players took the court on opposing sides, they engaged in a fierce physical and psychological battle. Their uncommonly competitive relationship came to symbolize the most compelling rivalry in the NBA. These were the basketball epics ... read more
This remarkable collection, which won the 1986 Los Angeles Times Book Prize for Poetry, includes most of the poems from each of Derek Walcott's seven prior books of verse and all of his long autobiographical poem, "Another Life." The 1992 Nobel Laureate in Lit... read more
It's 1962 and all across America barriers are collapsing. But when Natalie Marx's mother inquires about summer accommodations in Vermont, she gets the following reply: The Inn at Lake Devine is a family-owned resort, which has been in continuous operation sinc... read more
Ruth Cole is a complex, often self-contradictory character--a "difficult" woman. By no means is she conventionally "nice," but she will never be forgotten.Ruth's story is told in three parts, each focusing on a crucial time in her life. When we first meet her-... read more
For eighteen years Fran Benedetto kept her secret, hid her bruises. She stayed with Bobby because she wanted her son to have a father, and because, in spite of everything, she loved him. Then one night, when she saw the look on her ten-year-old son’s face, Fra... read more
Dale M. Kushner's novel The Conditions of Love traces the journey of a girl from childhood to adulthood as she reckons with her parents' abandonment, her need to break from society's limitations, and her overwhelming desire for spiritual and erotic love. In 19... read more
In the 1880s, as the European powers were carving up Africa, King Leopold Ii of Belgium seized for himself the vast and mostly unexplored territory surrounding the Congo River. Carrying out a genocidal plundering of the Congo, he looted its rubber, brutalized ... read more
"A GREAT AMERICAN SUCCESS STORY . . . AN ENDEARING AND WELL-WRITTEN BOOK."--The New York Times Book ReviewColin Powell is the embodiment of the American dream. He was born in Harlem to immigrant parents from Jamaica. He knew the rough life of the streets. He o... read more
Never more relevant than now, this national bestseller will challenge all who believe that “it can't happen here.” “A terrific political novel . . . Sinister, vivid, dreamlike . . . creepily plausible. . . You turn the pages, astonished and frightened.” — The ... read more
Presumed Innocent by Scott Turow Hardback 1987
Shots rang out in Savannah's grandest mansion in the misty,early morning hours of May 2, 1981. Was it murder or self-defense? For nearly a decade, the shooting and its aftermath reverberated throughout this hauntingly beautiful city of moss-hung oaks and shade... read more
A classic work of American literature that has not stopped changing minds and lives since it burst onto the literary scene, The Things They Carried is a ground-breaking meditation on war, memory, imagination, and the redemptive power of storytelling. The Thing... read more
On average, a physician will interrupt a patient describing her symptoms within eighteen seconds. In that short time, many doctors decide on the likely diagnosis and best treatment. Often, decisions made this way are correct, but at crucial moments they can al... read more
What had happened to my beautiful boy? To our family?What did I do wrong? Those are the wrenching questions that haunted every moment of David Sheff ’s journey through his son Nic’s addiction to drugs and tentative steps toward recovery. Before Nic Sheff becam... read more
When the brig Amaryllis was swallowed in a hurricane, the captain and all the crew were swallowed, too. For thirty years the captain's widow, Geneva Reade, has waited, certain that her husband will send her a message from the bottom of the sea. But someone els... read more
For twenty years, The Polar Express has been a worldwide bestseller and Christmas classic. A perfect keepsake for any family, this beautiful edition can be handed down to each new generation of readers. In 1986 The Polar Express was awarded the prestigious Cal... read more
In this captivating memoir, the man whom Julia Child has called “the best chef in America” tells the story of his rise from a frightened apprentice in an exacting Old World kitchen to an Emmy Award–winning superstar who taught millions of Americans how to cook... read more
Dorie Greenspan has written recipes for the most eminent chefs in the world: Pierre Hermé, Daniel Boulud, and arguably the greatest of them all, Julia Child, who once told Dorie, “You write recipes just the way I do.” Her recipe writing has won widespread prai... read more
Refreshingly honest, fast-paced, and full of humor, The List is full of practical advice and inspiration that will help you achieve your goals. Already an international bestseller, the book began as a list of 10 things the author wanted to accomplish in 400 da... read more
Irresistible photographs by one of the Cape's well-known locals, for those who love dogs and love Cape Cod, wherever you are now! DOGS ON CAPE COD will bring back the blissful feeling of those long walks on the Cape with your loving, furry companion, wherever ... read more
Getting to Know Jesus is a perfect book for someone who knows something but wants to know a lot more about the life and ministry of Jesus Christ. Eric Kampmann has designed the book to provide the chronological account of the life of Christ based on the Gospel... read more
Jonathan Safran Foer emerged as one of the most original writers of his generation with his best-selling debut novel, Everything Is Illuminated. Now, with humor, tenderness, and awe, he confronts the traumas of our recent history.Nine-year-old Oskar Schell has... read more
Navigating between the Indian traditions they've inherited and the baffling new world, the characters in Jhumpa Lahiri's elegant, touching stories seek love beyond the barriers of culture and generations. In "A Temporary Matter," published in The New Yorker, a... read more
A fresh and brilliantly told memoir from a cult favorite comic artist, marked by gothic twists, a family funeral home, sexual angst, and great books. This breakout book by Alison Bechdel is a darkly funny family tale, pitch-perfectly illustrated with Bechdel's... read more
New York Times Bestseller “Schlosser has a flair for dazzling scene-setting and an arsenal of startling facts . . . Fast Food Nation points the way but, to resurrect an old fast food slogan, the choice is yours.”—Los Angeles Times In 2001, Fast Food Nation was... read more
Lambda Award Winner Speakers of the Dead is a mystery novel centering around the investigative exploits of a young Walt Whitman, in which the reporter-cum-poet navigates the seedy underbelly of New York City's body-snatching industry in an attempt to exonerate... read more
"I have worked with many gifted designers and architects, but none more creative and capable ... The Nature of Design reflects Lockard's rare ability to blend innovation and aesthetics with practicality." --D.J. Marini, former General Manager, Lucasfilm Ltd. D... read more
“What a journey! Without Return is essential reading for anyone as fascinated as I am by the lost world of Alexandrian Jews, remembered here and evoked in poignant detail.” —Gini Alhadeff, author of The Sun at Midday: Tales of a Mediterranean Family “Without R... read more
