Hannah Black

Hannah Black - Marketer

New York, NY, USA

Marketing strategist with traditional publishing experience. I craft creative marketing plans that bring readers to your book!

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Overview

Working at start-up publishers and indie houses taught me to get creative when building marketing plans with low budgets. While working at Random House, I widened my skill set while learning what a robust budget and keen strategy can do for a book. Although there isn’t an exact blueprint for making a book a success, there are certain boxes that need to be checked, and that’s where I come in.

I can help you:
• Identify your audience
• Learn how to talk to your audience
• Draft compelling marketing copy
• Perfect your cover copy, keeping in mind current trends and intuitive keyword placement
• Determine the right keywords and categories to optimize your product listing for relevant searches
• Develop an innovative marketing and advertising plan that increase sales while optimizing your budget

By hiring me, you'll get:
• An initial one hour phone consultation to discuss your project and marketing goals
• My guarantee that I'll read your entire book to provide the most comprehensive insights and results
• A full marketing plan, delivered within two weeks, that includes: a tagline, a short book description, a long book description, a list of targeted keywords and categories, sample ad copy, target audience demographics, recommended platforms to reach your audience, a full audit of your online presence, and any other relevant insights to best leverage your book
• A 30-minute call to review the material and go over final questions

My experience is specific to the genres listed below, but I’m happy to discuss other projects if they seem like a good fit. As part of your bespoke publishing team, I'm eager to work collaboratively and share any of my expertise that may help you on your publishing journey!

There’s an audience for every book, and I’d love to help you find yours.
Fiction
Picture Books
Romance
Young Adult

Certifications

  • Copyediting and Proofreading Books (NYU)

Work experience

Marketing Manager

Random House Children's Books
December, 2017 – May, 2020 (over 2 years)

Developed and executed creative and strategic marketing campaigns for Random House Children's Books, with a goal of engaging consumers and driving sales, focusing on lead titles across categories (board book, picture book, middle grade, and young adult).

Assistant Marketing Manager

Random House Children's Books
April, 2015 – December, 2017 (over 2 years)

Developed and executed creative and strategic marketing campaigns for Random House Children's Books, with a goal of engaging consumers and driving sales.

Marketing Coordinator

Diversion Books
March, 2014 – March, 2015 (about 1 year)

Developed and executed marketing campaigns for frontlist and backlist adult and young adult titles while managing a conservative marketing budget, wrote press releases and pursued publicity for frontlist titles, supervised Diversion's social media platforms, coordinated merchandising opportunities with vendors, and communicated with authors to identify self-promotion opportunities.

Marketing Coordinator

Dorchester Publishing
September, 2010 – March, 2012 (over 1 year)

Managed numerous tasks across departments, including developing marketing campaigns for frontlist and backlist genre fiction titles, scheduling ads and blog tours, writing press releases, coordinating mailings, creating sell sheets, generating sales reports, coordinating promotions with vendors, managing social media profiles, communicating with authors to advise on cross-promotional efforts, and writing weekly blog posts.

Projects

THE RUBY KISS: Book Description/Cover Copy

I wrote the book description for the romance novel THE RUBY KISS, while collaborating with the book's editor, which was featured on the final back cover:

A POWERFUL NIGHTSTALKER

Nightshade hungers to bring the strong and beautiful to their knees beneath the ecstasy of his bite, but he has never known lust—not until he meets Ruby McDonald, the curvy redhead who wields attitude and strength like an ax, and who would be the perfect mother of his children. Caught in a clash between the Seelie and Unseelie courts, he vows not only her survival but also to win her heart.

A MORTAL WITH A SECRET

Plagued by magic inherited from a father she never knew, Ruby wants answers. Nightshade has them. And when he crashes into her bedroom late one night, the fairy’s silvery eyes, dark intensity, and striking black wings tempt her with a whole lot more: a mysterious world waiting to be explored, a dangerous love that binds her in body, mind, and spirit…and the children she thought she could never have. Ahead looms a choice between freedom and a power some would kill to possess. Should she deny her desires, or succumb to the seduction of…THE RUBY KISS.

Raffi Board Book Repackages: Marketing Copy/Merchandising Materials

Created custom materials for a national story time event across Barnes & Noble locations to celebrate the repackages of Raffi's beloved board books, including BABY BELUGA and DOWN BY THE BAY. The event invigorated the backlist sales while reaching a new generation of readers.

AMERICAN ROYALS: National Ad Campaign

Developed a national ad campaign targeting young adult readers for the publication of AMERICAN ROYALS, the first book in a major new series for Random House. AMERICAN ROYALS hit the NEW YORK TIMES bestseller list and continues to have a growing fan base as the series continues.

SONG FOR A WHALE: Tagline Development

My marketing tagline for SONG FOR A WHALE, "Make waves about something," was so beloved by the editor that it ended-up on the front cover of the book and was used across the advertising campaign. A great example of how the right tagline paired with a gorgeous cover can quickly catch the eye of the consumer. This middle grade gem quickly became an indie favorite, a New York Public Library Best Book of the Year, and a Schneider Family Book Award Winner.

Portfolio (15 selected works)

Song for a Whale

Kelly, Lynne

American Royals

McGee, Katharine

Tell Me Three Things

Buxbaum, Julie

Hey Grandude!

McCartney, Paul, Durst, Kathryn

Where Do Diggers Sleep at Night? (Where Do...Series)

Sayres, Brianna Caplan, Slade, Christian

Fallen

Kate, Lauren

Every Day

Levithan, David

Holding Up the Universe

Niven, Jennifer

Crunch the Shy Dinosaur

Dunlap, Cirocco, Pizzoli, Greg

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