A public relations professional, Anu has spent the last fifteen years working in India, Dubai and Singapore. She has been associated with some top notch PR agencies in these countries and has played a key role from their start up stages.
Having started her career with Genesis PR (now Genesis- Burson- Mastellar), she moved on to play a key role in the growth of The PRactice, a Bangalore-based boutique PR firm from its inception. Her next move saw her set-up the regional operations (South India), headquartered in Bangalore (India) for Hanmer & Partners, now Manning Salvage & Lee- Hanmer (MSL-Hanmer). Hanmer went onto become one of India’s top five Public Relations consultancies.
After moving to Dubai in 2004, she set up the Dubai office for Hanmer & Partners.
In 2005, Anu set up her own PR firm- Watermelon PR in Dubai. A boutique Public Relations firm, the agency grew into a full-fledged entity handling the Corporate PR accounts of some major clients in areas like retail, banking & finance, healthcare & lifestyle, education, etc. in the Middle East region leading a 15-member team. Today Watermelon PR recently completed a decade in Dubai and is one of the fastest growing local PR firms.
In December 2009, she moved from Dubai to Singapore.
Anu is currently on a sabbatical and spends her time writing her blog, undertaking freelance writing assignments for corporates, and for Polka Café, a lifestyle portal based in India.
Anu has a Bachelor of Arts (Honours) degree majoring in Economics from the University of Delhi. She lives in Singapore with her banker husband and two girls.