Dayna Anderson

Dayna Anderson - Marketer

Boise, ID, USA

Publishing Consultant | Indie Publishing and Small Press Expert

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Overview

I am an experienced independent publisher, with expertise in overall publishing strategy for small presses and author publishers. Consider me your personal publisher and strategist for helping get your book from manuscript to retail stores, and everything in between! I have worn many hat, and I can help with most anything throughout the publishing process. Please message if you have something specific in mind!

Metadata Optimization
I'll do a thorough review of your book's metadata on all platforms and identity areas we improve for better health and sales.

Query Strategy
Are you ready to submit your manuscript to publishers? Or perhaps query literary agents? I can help you identify the right ones for you and your book, and then we'll work on a submissions strategy. I also provide query letter critiques!

Marketing & Advertising Strategy
I can give a high-level view of your marketing opportunities and provide a road map for you to successfully market your own book. I can also manage or create an advertising strategy that's custom to your book and budget.

Personal Publisher
I can become your personal publisher if you're looking at publishing your own book. I'll take your manuscript and we'll work together on creating a salable book that stands out online and on retail shelves. You're probably a writing machine and need someone to take over after you've written your manuscript... that's me!

Rights Transitions
You may have just received rights back from your publisher. You'll need help transitioning it into a book that's fully your own and still salable. I'll help.




Languages
English (CAN)
English (UK)
English (US)
Non-Fiction
Biographies & Memoirs
Fiction
Fantasy
Historical Fiction
Literary Fiction
Middle Grade
Mystery & Crime
Women's Fiction
Young Adult

Work experience

Owner

Self-employed
May, 2020 – Present (6 months)

I provide publishing consultation and support to small presses, indie publishers, self-published authors, and all types of authors and publishing in those spaces.

Associate Publisher

CamCat Publishing
August, 2019 – May, 2020 (9 months)

Assist the Publisher and CEO with the creation of acquisitions, editorial, production, marketing, sales, and distribution processes and departments. Develop the business foundations and industry relationships for a genre fiction press.

Publisher

Amberjack Publishing
November, 2014 – June, 2019 (over 4 years)

Responsible for overseeing the selection, acquisitions, editorial, production, marketing, sales, and distribution processes involved with commercial and literary fiction books, as well as narrative nonfiction books and memoirs. Organized and maintained all corporate content strategies, as well as 20-30 books per yer, to ensure marketing and content strategies were on brand and on target for respective markets and readerships.

Director of Marketing

Amberjack Publishing
June, 2014 – November, 2014 (5 months)

Responsible for overseeing long-term strategy in driving engagement, retention and leads for potential authors and publishing industry professionals. Organized and executed book marketing strategies for a wide-range of genres and audiences through multiple platforms, and launched the company website, social media accounts, and overall branding.

Portfolio (10 selected works)

A Light of Her Own

Carrie Callaghan

In Holland 1633, a woman’s ambition has no place. Judith is a painter, dodging the law and whispers of murder to try to become the first woman admitted to the Haarlem painters guild. Maria is a Catholic in a country where the faith is banned, hoping to absolve her sins by recovering a lost saint’s relic. Both women’s destinies will be shaped by their ambitions, running counter to the city’s mo... read more

In Holland 1633, a woman’s ambition has no place. Judith is a painter, dodging the law and whispers of murder to try to become the first woman admitted to the Haarlem painters guild. Maria is a Catholic in a country where the faith is banned, hoping to absolve her sins by recovering a lost saint’s relic. Both women’s destinies will be shaped by their ambitions, running counter to the city’s mo... read more

I Am Yours: A Shared Memoir

Reema Zaman

It is time. It is time to free our voice.To speak is a revolution.For too long, through the most intimate acts of erasure, women have been silenced. Now, women everywhere are breaking through the limits placed on us by family, society, and tradition. To find our voices. To make space for ourselves in this world. Now is the moment to reclaim what was once lost, stolen, forsaken, or abandoned.I ... read more

It is time. It is time to free our voice.To speak is a revolution.For too long, through the most intimate acts of erasure, women have been silenced. Now, women everywhere are breaking through the limits placed on us by family, society, and tradition. To find our voices. To make space for ourselves in this world. Now is the moment to reclaim what was once lost, stolen, forsaken, or abandoned.I ... read more

A Dreadful Fairy Book (Those Dreadful Fairy Books)

Jon Etter

Winner: 2019 Best Middle Reader Book and First Horizon Award for Debut Books, Eric Hoffer Book Awards Readers, beware: what you hold in your hands is a dreadful fairy book. I wish I were narrating almost any other fairy story, but alas, this is my lot. Whatever expectations you have of delightful and whimsical fairies are sure to be disappointed. There are certainly fairies, but most are not p... read more

Winner: 2019 Best Middle Reader Book and First Horizon Award for Debut Books, Eric Hoffer Book Awards Readers, beware: what you hold in your hands is a dreadful fairy book. I wish I were narrating almost any other fairy story, but alas, this is my lot. Whatever expectations you have of delightful and whimsical fairies are sure to be disappointed. There are certainly fairies, but most are not p... read more

Fallen Mountains

Kimi Cunningham Grant

When Transom Shultz goes missing shortly after returning to his tightly knit hometown of Fallen Mountains, Pennsylvania, his secrets are not the only ones that threaten to emerge. Something terrible happened seventeen years ago. Red, the sheriff, is haunted by it. Possum, the victim, wants revenge. Chase, a former friend of Transom's, is devastated by his treacherous land dealings. And Laney w... read more

When Transom Shultz goes missing shortly after returning to his tightly knit hometown of Fallen Mountains, Pennsylvania, his secrets are not the only ones that threaten to emerge. Something terrible happened seventeen years ago. Red, the sheriff, is haunted by it. Possum, the victim, wants revenge. Chase, a former friend of Transom's, is devastated by his treacherous land dealings. And Laney w... read more

Just for Clicks

Kara McDowell

Mommy blogs are great . . . unless the blog happens to belong to your mom.Twin sisters Claire & Poppy are accidental social media stars thanks to Mom going viral when they were babies. Now, as teens, they're expected to contribute by building their own brand. Attending a NY fashion week and receiving fan mail is a blast. Fending off internet trolls and would-be kidnappers? Not so much. Poppy e... read more

Mommy blogs are great . . . unless the blog happens to belong to your mom.Twin sisters Claire & Poppy are accidental social media stars thanks to Mom going viral when they were babies. Now, as teens, they're expected to contribute by building their own brand. Attending a NY fashion week and receiving fan mail is a blast. Fending off internet trolls and would-be kidnappers? Not so much. Poppy e... read more

Beau and Bett

Kathryn Berla

"Genuinely moving... An entertaining YA romance with multilayered charaters -a winner." -Kirkus Reviews In a faraway land, Bettina Diaz lives in a shining castle . . . Okay, so she lives on a sprawling ranch in California, but close enough. Nicknamed "the Beast" at school, Bett has an infamous temper. And a secret. When Beau LeFrancois's mother hits Bett's luxury SUV, his family faces an impos... read more

"Genuinely moving... An entertaining YA romance with multilayered charaters -a winner." -Kirkus Reviews In a faraway land, Bettina Diaz lives in a shining castle . . . Okay, so she lives on a sprawling ranch in California, but close enough. Nicknamed "the Beast" at school, Bett has an infamous temper. And a secret. When Beau LeFrancois's mother hits Bett's luxury SUV, his family faces an impos... read more

Flamingo Lane: A Novel of Southern Noir

Tim Applegate

Chance is a hitman with hippie roots and deep emotional wounds, disillusioned by life and stung by love―and his next target is the woman who rejected him. But taking on such a job is not without complications. As he closes in on his victim, Chance struggles to rediscover the competitive edge that normally makes him so deadly. Faye Lindstrom escaped a life of captivity and addiction in Quintana... read more

Chance is a hitman with hippie roots and deep emotional wounds, disillusioned by life and stung by love―and his next target is the woman who rejected him. But taking on such a job is not without complications. As he closes in on his victim, Chance struggles to rediscover the competitive edge that normally makes him so deadly. Faye Lindstrom escaped a life of captivity and addiction in Quintana... read more

There You Are

Morais, Mathea

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