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Publishing professional with over 5 years of experience commissioning and editing books; ex-journalist favoured to long-form writing.
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I am a professional editor with 5+ years of experience in the publishing industry, and 10+ years of experience as an editor. I am particularly fond of crime fiction, and love my nonfiction as well.
• Founder-Editor, Juggernaut blog [community.juggernaut.in]: commissioning and writing articles to create and develop the blog as a key online literary space for authors and books
• Coordinator, Partner Publishing Programme: managing and developing Juggernaut partner publishing programme to make the platform a key space for digital publishing; tailoring the content to suit app readers; providing editorial inputs to publishers; overseeing sales and marketing for the partner programme.
• Facilitator and Content Marketer: developing content to promote and push Juggernaut original frontlist and backlist titles on the digital platform, including social media coordination, external media outreach, and social media handles.
• Providing editorial inputs towards app UI/UX
I commission fiction as well as nonfiction titles, with special interest in politics, current affairs, and narrative writing, for the Indian arm of the world's second-largest trade books publisher. I am also responsible for market development and product management, with special focus on developing the local list digitally and in the existing traditional books market. I am responsible for selecting titles that will be marketed as leads and super-leads by our sales department, and also deal with online retail in new digital marketplaces. I deal with multiple authors and literary agents on a daily basis, and also assist the Publicity department in their social media strategy.
Some of the books I have published are:
How Modi Won It: Notes from the 2014 Elections, by Harish Khare, senior journalist and ex-media advisor to Prime Minister Manmohan Singh
Tibet: An Unfinished Story, by Lezlee Brown and Stefan Halper
The Land I Dream Of: The Story of Kashmir's Women, by Manisha Sobhrajani
The Himalayan Face-off: Chinese Assertion and the Indian Riposte, by Shishir Gupta
Coolie Woman: The Odyssey of Indenture, by Gaiutra Bahadur [shortlisted for the Orwell Prize 2013]
The Amazing Racist, by Chhimi Tenduf-La
The Sad Demise of Manpreet Singh, by Patrick Bryson
Gods, Kings & Slaves: The Siege of Madurai, by R. Venketesh
Fraudster: A Corporate Thriller, by RV Raman
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Sasha is an editor and wordsmith who can help your writing project—short or long, nonfiction or fiction—reach its fullest potential.
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