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Allison Schuster

Allison Schuster - Marketer

New York, NY, United States

Marketing professional at Penguin Random House with over 5 years experience working on both fiction and non-fiction books.

Overview

I'm a book marketing professional, and have been working at Penguin Random House for 5+ years. I have extensive experience in social media advertising across Facebook, Instagram, Twitter, Snapchat, Goodreads, etc. I also have experience in advertising beyond social media on platforms including print, radio, TV, digital/online and much more. Beyond advertising, I have experience working on copy, email, websites/blogs, placing original author content, as well as experience working with authors to establish an online presence and strategically curate organic content and reach on social media and beyond. I have a variety of experience working across many genres, and have worked with authors including: Diana Gabaldon, Janet Evanovich, Kathy Reichs, Tess Gerritsen, J.R. Ward, Lauren Graham, Melanie Gideon, and many more.

My speciality and true passion is working with authors on developing a marketing campaign strategy unique to each person and book.

Services
Fiction
Crime & Mystery Historical Fiction Literature Romance Thriller Women's Fiction
Non-Fiction
Biographies & Memoirs Cooking & Food Wine & Spirits Entertainment Health & wellbeing

Work experience

Assistant Marketing Manager

Random House

March, 2012 – Present (almost 5 years)

Portfolio (7 selected works)

Outlander (Starz Tie-in Edition): A Novel

Diana Gabaldon

#1 NEW YORK TIMES BESTSELLER • NOW A STARZ ORIGINAL SERIES Unrivaled storytelling. Unforgettable characters. Rich historical detail. These are the hallmarks of Diana Gabaldon’s work. Her New York Times bestselling Outlander novels have earned the praise of critics and captured the hearts of millions of fans. Here is the story that started it all, introducing two remarkable characters, Claire B... read more

#1 NEW YORK TIMES BESTSELLER • NOW A STARZ ORIGINAL SERIES Unrivaled storytelling. Unforgettable characters. Rich historical detail. These are the hallmarks of Diana Gabaldon’s work. Her New York Times bestselling Outlander novels have earned the praise of critics and captured the hearts of millions of fans. Here is the story that started it all, introducing two remarkable characters, Claire B... read more

Turbo Twenty-Three: A Stephanie Plum Novel

Janet Evanovich

In the heart of Trenton, N.J., a killer is out to make sure someone gets his just desserts. Larry Virgil skipped out on his latest court date after he was arrested for hijacking an eighteen-wheeler full of premium bourbon. Fortunately for bounty hunter Stephanie Plum, Larry is just stupid enough to attempt almost the exact same crime again. Only this time he flees the scene, leaving behind a f... read more

In the heart of Trenton, N.J., a killer is out to make sure someone gets his just desserts. Larry Virgil skipped out on his latest court date after he was arrested for hijacking an eighteen-wheeler full of premium bourbon. Fortunately for bounty hunter Stephanie Plum, Larry is just stupid enough to attempt almost the exact same crime again. Only this time he flees the scene, leaving behind a f... read more

Speaking in Bones: A Novel (Temperance Brennan)

Kathy Reichs

NEW YORK TIMES BESTSELLER • First time in print: the novella Bones on IceNo one speaks the language of suspense more brilliantly than Kathy Reichs, author of the acclaimed Temperance Brennan series. In Speaking in Bones, the forensic anthropologist finds herself drawn into a world of dark secrets and dangerous beliefs, where good and evil blur. Professionally, Temperance Brennan knows exactly ... read more

NEW YORK TIMES BESTSELLER • First time in print: the novella Bones on IceNo one speaks the language of suspense more brilliantly than Kathy Reichs, author of the acclaimed Temperance Brennan series. In Speaking in Bones, the forensic anthropologist finds herself drawn into a world of dark secrets and dangerous beliefs, where good and evil blur. Professionally, Temperance Brennan knows exactly ... read more

Playing with Fire: A Novel

Tess Gerritsen

A gripping standalone thriller by the New York Times bestselling author of the Rizzoli & Isles seriesINTERNATIONAL THRILLER WRITERS AWARD FINALIST • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY LOS ANGELES TIMES AND SUSPENSE MAGAZINE In a shadowy antiques shop in Rome, violinist Julia Ansdell happens upon a curious piece of music—the Incendio waltz—and is immediately entranced by its unusual com... read more

A gripping standalone thriller by the New York Times bestselling author of the Rizzoli & Isles seriesINTERNATIONAL THRILLER WRITERS AWARD FINALIST • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY LOS ANGELES TIMES AND SUSPENSE MAGAZINE In a shadowy antiques shop in Rome, violinist Julia Ansdell happens upon a curious piece of music—the Incendio waltz—and is immediately entranced by its unusual com... read more

Outlander Kitchen: The Official Outlander Companion Cookbook

Theresa Carle-Sanders

Take a bite out of Diana Gabaldon’s New York Times bestselling Outlander novels, the inspiration for the hit Starz series, with this immersive official cookbook from OutlanderKitchen.com founder Theresa Carle-Sanders! Claire Beauchamp Randall’s incredible journey from postwar Britain to eighteenth-century Scotland and France is a feast for all five senses, and taste is no exception. From Clair... read more

Take a bite out of Diana Gabaldon’s New York Times bestselling Outlander novels, the inspiration for the hit Starz series, with this immersive official cookbook from OutlanderKitchen.com founder Theresa Carle-Sanders! Claire Beauchamp Randall’s incredible journey from postwar Britain to eighteenth-century Scotland and France is a feast for all five senses, and taste is no exception. From Clair... read more

Valley of the Moon: A Novel

Melanie Gideon

The author of the critically acclaimed Wife 22 has written a captivating novel about a love that transcends time—perfect for readers of The Time Traveler’s Wife, Time and Again, and the novels of Alice Hoffman. San Francisco, 1975. A single mother, Lux Lysander is overwhelmed, underpaid, and living on the edge of an emotional precipice. When her adored five-year-old son goes away to visit his ... read more

The author of the critically acclaimed Wife 22 has written a captivating novel about a love that transcends time—perfect for readers of The Time Traveler’s Wife, Time and Again, and the novels of Alice Hoffman. San Francisco, 1975. A single mother, Lux Lysander is overwhelmed, underpaid, and living on the edge of an emotional precipice. When her adored five-year-old son goes away to visit his ... read more

Talking as Fast as I Can: From Gilmore Girls to Gilmore Girls (and Everything in Between)

Lauren Graham

In this collection of personal essays, the beloved star of Gilmore Girls and Parenthood reveals stories about life, love, and working as a woman in Hollywood—along with behind-the-scenes dispatches from the set of the new Gilmore Girls, where she plays the fast-talking Lorelai Gilmore once again. In Talking as Fast as I Can, Lauren Graham hits pause for a moment and looks back on her life, sha... read more

In this collection of personal essays, the beloved star of Gilmore Girls and Parenthood reveals stories about life, love, and working as a woman in Hollywood—along with behind-the-scenes dispatches from the set of the new Gilmore Girls, where she plays the fast-talking Lorelai Gilmore once again. In Talking as Fast as I Can, Lauren Graham hits pause for a moment and looks back on her life, sha... read more

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