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Alice Crespi

Alice Crespi - Marketer

London, United Kingdom

I'm a creative, forward thinking person who is responsible, easy to work with and confident at finding great ways to market great books.

Overview

I'm a marketing professional with 5+ years of experience. I'm enthusiastic, creative, organised and I'm a great communicator. Whether it's planning, implementing or reporting, I will manage all stages of book marketing and can offer great support and expertise across multiple marketing channels.

I've worked primarily on reference and non fiction books, covering history, travel and astronomy genres as well as languages. I've also supported the marketing of fiction, cookery, fitness and children's books.

I bring an analytical, innovative, efficient approach to the campaigns I work on, with strong consideration for the target audiences and the best channels through which to reach them.

Services
Non-Fiction
Children's Books (Non-Fiction) Earth & Space & Environmental Sciences Education & Reference History Photography Politics & Current Affairs Travel

Work experience

Group Marketing Manager

HarperCollins Publishers
March, 2017 – October, 2017 (7 months)

Supporting all marketing departments across HarperCollins UK, offering expertise on best practices within digital marketing, aligning objectives and consolidating costs. Responsible for social media strategy and building partnerships to reach new audiences and raise the profile of HarperCollins as an innovative and significant brand within the publishing industry, whilst ensuring consistent brand representation through all outputs.

Marketing Campaign Manager

HarperCollins Publishers
September, 2015 – March, 2017 (over 1 year)

Responsible for creating and driving multi-channel marketing and PR campaigns for Collins Reference. Working closely with authors, agencies and partners to build relationships with retail stores, media and organisations. Responsible for author events, product launches and digital marketing practices including SEO, metadata, PPC and content creation to gain market share over competitors. Supporting Sales teams and managing eCommerce channels with regular reports on traffic, conversion, reach, budgets and ROI.

Projects

Scotland the Best

I managed the release and marketing of Pete Irvine's 12th Edition of the best-selling, Scotland The best. This included a launch event, email campaign, large press coverage with The Scottish Times and other national papers, a social media campaign, digital creative, plus an offline 'window badge' campaign which saw restaurants and venues across Scotland displaying their 'Scotland the Best' badge, as evidence that they were featured in the book. The book was a 'bestseller' on Amazon, and was the best selling book through HarperCollins eCommerce site in 2016.

Collins Word of The Year

This is an annual campaign that I worked on in both 2015 and 2016. It is a PR lead campaign which raises the profile of Collins as language experts, highlighting the brand's huge range of dictionaries and thesauruses, as well as other educational and reference books. The yearly campaign involved producing creative assets, multiple forms of content, huge social media management/planning and dealing directly with the press.

Collins Stargazing: Beginners guide to astronomy (Royal Observatory Greenwich)

Royal Observatory Greenwich, Radmila Topalovic, Tom Kerss

Great Escapes: The story of MI9’s Second World War escape and evasion maps

Barbara Bond

A new branch of the secret services, MI9, was created in 1939 with the brief of providing escape and evasion support to captured servicemen. This book describes its ingenious mapping programme, which produced charts on silk, rayon and tissue and concealed them in everyday items such as records, playing cards and Monopoly boards. With many photographs and illustrations this blend of cartographi... read more

A new branch of the secret services, MI9, was created in 1939 with the brief of providing escape and evasion support to captured servicemen. This book describes its ingenious mapping programme, which produced charts on silk, rayon and tissue and concealed them in everyday items such as records, playing cards and Monopoly boards. With many photographs and illustrations this blend of cartographi... read more

Mapping the Second World War: The history of the war through maps from 1939 to 1945

Peter Chasseaud, The Imperial War Museum

Follow the conflict of the Second World War from 1939 to 1945 in this unique volume, published in association with Imperial War Museums, London, featuring historical maps and photographs from their archives, and fascinating commentary from an expert historian. Over 150 maps tell the story of how this global war was fought. Types of maps featured: ? Strategic maps showing theatres of war, front... read more

Follow the conflict of the Second World War from 1939 to 1945 in this unique volume, published in association with Imperial War Museums, London, featuring historical maps and photographs from their archives, and fascinating commentary from an expert historian. Over 150 maps tell the story of how this global war was fought. Types of maps featured: ? Strategic maps showing theatres of war, front... read more

Grand Prix Circuits: Maps and statistics from every Formula One track

Maurice Hamilton

For the first time, the stories of every venue to host a Formula One World Championship race have been brought together with bespoke digital maps of each track to create the ultimate guide to the circuits of F1. Written by award-winning journalist Maurice Hamilton with a foreword from three-time World Champion Sir Jackie Stewart. The book explores all 71 circuits that have hosted a Grand Prix,... read more

For the first time, the stories of every venue to host a Formula One World Championship race have been brought together with bespoke digital maps of each track to create the ultimate guide to the circuits of F1. Written by award-winning journalist Maurice Hamilton with a foreword from three-time World Champion Sir Jackie Stewart. The book explores all 71 circuits that have hosted a Grand Prix,... read more

Collins Scrabble Dictionary: The official Scrabble solver - all playable words 2-9 letters in length

Collins Dictionaries

An essential resource for all Scrabble players. This major new edition of Collins Scrabble Dictionary is fully updated to include all the words between 2 and 9 letters in length from the latest official Scrabble wordlist, and allows players to settle disputes over the eligibility of words. This book includes all playable words of two to nine letters in length, in one easy-to-follow straight al... read more

An essential resource for all Scrabble players. This major new edition of Collins Scrabble Dictionary is fully updated to include all the words between 2 and 9 letters in length from the latest official Scrabble wordlist, and allows players to settle disputes over the eligibility of words. This book includes all playable words of two to nine letters in length, in one easy-to-follow straight al... read more

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