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Toronto, ON, Canada
Passionate Graphic & Visual Artist with an acute eye for layout, typography and aesthetics. Also mother, wife, music fanatic.
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Hi, I’m Alex. I’m a Graphic Artist with over 19 years of experience in print advertising, 11 years as a Freelance Graphic Designer & a lifetime as a Visual Artist.
As a budding artist in University studying Marketing, I landed my first full- time job in an advertising agency. There, I discovered Graphic Design and my first Macintosh computer. The rest is history. Since then, I've worked closely with clients big and small, from blue chip corporations, to Government Agencies, to music bands.
As well, my years of being embedded in the world of print media have lead me to develop an acute eye for branding, layout and typography.
My goal now - as both an avid consumer and ‘maker’ of art - is to incorporate my passion for other visual arts (photography, illustration, digital painting and animation) into my work. Book design is one field I have always been passionate about persuing. As a child, fantasy books were the world I escaped to, I can only imaging how exciting designing for such books could be.
I am an artist, not a lawyer. My approach tends to be casual. However, casual doesn’t mean unprofessional. I am client-oriented and dedicated to understanding your needs. I just do it in jeans and with an easy-going attitude.
My purpose is to communicate your message as effectively as possible while providing you with creative solutions with high visual impact that are an intelligent response to your needs.
I value my relationships with my clients. I believe in team collaboration and a positive attitude.
Also a mother of two boys, a wife, warrior and a die hard Radiohead fan. I enjoys writing, good wine, & spending endless hours in my studio creating art.
I have recently decided to refocus my career and focus on my graphic & visual arts, primarily print graphic design, illustration and digital painting. My years of being embedded in the world of print media and working very closely with magazines and newspapers have lead me to develop an acute eye for layout and typography.
As well, a visual artist since I was old enough to hold a pencil, and I am now incorporating my skills as an illustrator and digital artist into the mix.
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